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- Styvén, Maria Ek, et al.
(author)
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"IT's Complicated..." : Influence of perceived sacrifice and trust on eService adoption
- 2011
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In: Electronic Government. - Berlin : Springer Science+Business Media B.V.. - 9783642228780 ; , s. 112-121, s. 112-121
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Conference paper (peer-reviewed)abstract
- In order to increase usage of e-government services, there is a need for better understanding of factors driving citizens’ use of such services. This study addresses the following research problem: How do trust, perceived sacrifice, and optimism bias influence citizens’ intentions to use public e-services? A model of e-service adoption is proposed and tested on a random sample of Swedish citizens. The model confirms the influence of trust and optimism bias, and the results also suggest that perceived sacrifice in terms of time and effort can be a strong predictor of behavioral intentions.
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- Bal, Anjali S., et al.
(author)
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You know you've got to, express yourself : A comparative study of self-expression through brand, women in six Asian nations
- 2011
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In: The Sustainable Global Marketplace. - : The Academy of Marketing Science. - 0939783363 ; , s. 165-
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Conference paper (other academic/artistic)abstract
- Consumers express themselves in a multitude of ways; one expression mechanism is brand consumption. Self-expression can be an important driver of consumer preference and choice. Despite the importance of self-expression, additional research is needed as to how brands are used as a means of self-expression. Previous studies indicate that the importance of brands for self-expression can differ across cultures. This study explores how female consumers in six Asian nations differ in the extent to which they express themselves through the use of their favorite brands.
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