| 1. |
- Beer, Thomas, et al.
(author)
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CAIPS: A Context-Aware Information Push Service in Tourism
- 2007
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In: Information and Communication Technologies in Tourism 2007Proceedings of the International Conference in Ljubljana, Slovenia, 2007 Sigala, Marianna; Mich, Luisa; Murphy, Jamie (Eds.). - Vienna, New York : Springer. - 9783211695647 ; , s. 129-140
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Conference paper (peer-reviewed)abstract
- A context-aware information push service provides the user with tailored information regarding her/his actual situation (the actual situation is also referred as context). This paper motivates and discusses the development of a context-aware information push service. A survey is presented motivating the implementation of such a system. Further, key requirements are identified leading to a description of the system architecture, thereby giving insight into how the requirements are tackled. Finally, the rule language which is used to formally declare push processes and the inference engine translating such rules into concrete push messages is explained in detail. The push service presented in this paper is part of the overall etPlanner system, a framework for mobile tourist guides
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| 2. |
- Beer, Thomas, et al.
(author)
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Exploiting E-C-A Rules for Defining and Processing Context-Aware Push Messages
- 2007
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In: Advances in Rule Interchange and ApplicationsInternational Symposium, RuleML 2007, Orlando, Florida, October 25-26, 2007, Proceedings. - Heidelberg & Berlin : Springer. - 9783540759744 ; , s. 199-206
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Conference paper (peer-reviewed)abstract
- The focus of this paper is to show that the E-C-A paradigm offers an excellent approach for specifying the behavior of context-aware information push services. Such a service enables its operator to provide the users with tailored messages related to their current situation (context). The paper introduces CAIPS, an implementation of such a service for the tourism domain. The underlying E-C-A rules are presented and the design of the associated rule-engine is described. The engine’s rule-interpreter is based on event-notification services and the object-oriented query-language HQL. The paper further presents a graphical high-level editor which supports business-experts in “writing” the CAIPS E-C-A rules. The presented approach enables the rapid development of new tailored messages (related to the user’s context) without the need to modify the underlying application, i.e. without the trouble of writing new code for new message types.
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| 3. |
- Canadi, Michael, et al.
(author)
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Application of QR Codes in Online Travel Distribution
- 2010
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In: Information and Communication Technologies in Tourism 2010. - Vienna, New York : Springer. ; , s. in print-
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Conference paper (peer-reviewed)abstract
- Mobile services support various situations in everyday life and with the spread of mobile internet and better equipped mobile devices mobile services are becoming increasingly important, especially in tourism. Mobile tagging, based on QR codes or similar approaches, offers a technique to increase the accessibility of mobile services. In this paper potential applications of QR Codes in tourism, and specifically within a cultural institution (the Mercedes-Benz Museum), are identified and prototypically implemented. In a second step, these application scenarios are evaluated within a test user study. Results show that both, usability and intention to use the services are potentially high and QR codes are able to provide additional comfort in accessing mobile content and services.
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| 4. |
- Czemik, Thorsten, et al.
(author)
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Test market Studies for Email Marketing : An Alpine Hotel Case Study
- 2008
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In: 4th Int. Conference: An Eterprise Odyssey: Tourism, Governance, and Entrepreneurship, University of Zagreb, Faculty of Economics, June, 2008. - Zagreb : Faculty of Economics & Business, University of Zagreb. - 953602523X ; , s. 1414-1425
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Conference paper (peer-reviewed)abstract
- The goal of the paper is to optimize the design of Email-Marketing campaigns for hotel companies on the base of a test market approach. For this aim first, a fractional-factorial design is employed to reduce the amount of test variables related to different versions of Email campaigns. Secondly, based on the Email Marketing Response Model proposed by Rettie and Chittenden (2002) a logistic regression is performed to identify the influence of the proposed variables on the click-through rate. Finally, the obtained results and further research questions are discussed.
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| 5. |
- Fuchs, Matthias, et al.
(author)
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Adoption of E-mail Marketing in the Hotel Sector
- 2008
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In: Information and Communication Technologies in Tourism 2008 Proceedings of the International Conference in Innsbruck, Austria, 2008. - New York : Springer. - 9783211772799 ; , s. 279-290
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Conference paper (peer-reviewed)abstract
- The paper identifies determinants of adoption behavior concerning E-mail marketing in the hotel sector. Based on the technology adoption literature and data generated in 241 hotels, first, a logistic regression is performed to identify the drivers behind the usage decision. Secondly, by the use of linear structural equation models (SEM), the determinants of both adoption-intensity and adoption-intention are empirically deduced. Finally, managerial implications and research challenges regarding the issue of E-mail Marketing in tourism are discussed.
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| 6. |
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| 7. |
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| 8. |
- Fuchs, Matthias, et al.
(author)
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Data Mining im Tourismus : Theoretische Grundlagen und Anwendungen in der Praxis
- 2009
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In: Praxis der Wirtschaftsinformatik. - 1436-3011. ; 270, s. 73-81
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Journal article (peer-reviewed)abstract
- Der Beitrag zeigt theoretische Grundlagen und praktische Anwendungen des Data Mining für die Tourismusbranche auf. Nach einer Einleitung über die Bedeutung des Data Mining im Tourismus werden die wichtigsten Begriffe bestimmt. Abschnitt 2 liefert gängige Definitionen und skizziert das Konzept der Wissensexploration in Datenbanken. Anhand touristischer Beispiele wird auf den Begriff Web Mining eingegangen. Abschnitt 3 beschreibt die wichtigsten Aufgaben und Werkzeuge des Data Mining und streift Methoden zur Klassifikation, Schätzung, Vorhersage, Clusterbildung und Assoziation. Abschnitt 4 stellt praktische Anwendungen des Data Mining für die Tourismusbranche vor. Unter besonderer Berücksichtigung von künstlichen neuronalen Netzen, der Entscheidungsbaum- und Warenkorbanalyse wird Data Mining zur Ermittlung der Determinanten von Gästeloyalität, zur Kundensegmentierung und Klassifikation von Erstbesuchern sowie zur Optimierung der Reiseempfehlung für Reisebürokunden eingesetzt. Die Bedeutung von Data Mining im Tourismus wird durch die breite Verfügbarkeit von Werkzeugen, die enorm wachsenden Mengen an Content und das zunehmende - auch kurzfristige - Interesse an Analysen steigen.
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| 9. |
- Fuchs, Matthias, et al.
(author)
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E-Business Readiness, Intensity, and Impact : An Austrian Destination Management Organization Study
- 2010
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In: Journal of Travel Research. - : Sage Publications. - 0047-2875. ; 49:2, s. 165-178
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Journal article (peer-reviewed)abstract
- The majority of today’s information and communication technology (ICT) impact studies disregard infrastructural, organizational, and environmental factors typically responsible for successful e-business adoption and use. This article proposes an empirical approach that shows how the mentioned factors determine both e-business adoption and the impact of information and communication technologies. The research framework is based on E. Rogers’ Innovation Diffusion Theory and is tested with survey data gathered in the Austrian destination management organization sector. By referring to K. Zhu and K. L. Kraemer’s (2005) e-business impact model, the proposed approach explicates how the use of e-business applications may positively affect the performance of tourism organizations. Online survey data are analyzed through a linear structural equation modeling approach.
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| 10. |
- Fuchs, Matthias, et al.
(author)
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E-Business Readiness, Intensity, and Impact : An Austrian Destination Management Organization Study
- 2010
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In: Journal of Travel Research. - Thousand Oaks : SAGE. - 0047-2875 .- 1552-6763. ; 49:2, s. 165-178
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Journal article (peer-reviewed)abstract
- The majority of today’s information and communication technology (ICT) impact studies disregard infrastructural, organizational as well as environmental factors typically responsible for successful e-Business adoption and use. The paper proposes an empirical approach which shows how the mentioned factors determine both e-Business adoption as well as ICT impact. The research framework is based on Rogers’ Innovation Diffusion Theory (1995) and is tested with survey data gathered in the Austrian Destination Management Organization (DMO) sector. By referring to Zhu and Kraemer’s (2005) e-Business impact model the proposed approach explicates how the use of e-Business applications may positively affect the performance of tourism organizations. Online survey data are analysed through a linear structural equation modelling (SEM) approach
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