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A Glocal marketing ...
A Glocal marketing model
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- Andersson, Svante, 1962- (author)
- Högskolan i Halmstad,Centre for Technology, Innovation and Marketing Management (CTIM2)
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- Svensson, Göran (author)
- Högskolan i Halmstad,Centre for Technology, Innovation and Marketing Management (CTIM2)
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(creator_code:org_t)
- 1
- Lund, 2009
- 2009
- English.
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In: Glocal Marketing. - Lund. - 9789144055558 ; , s. 391-396
- Related links:
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https://urn.kb.se/re...
Subject headings
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Marketing strategy
- Entrepreneurship
- Internationalization
- International business
- SOCIAL SCIENCES
- SAMHÄLLSVETENSKAP
Publication and Content Type
- ref (subject category)
- kap (subject category)
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