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International servi...
International services marketing strategies : customer attitudes towards cashfree banking
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- Nilvander, Frida (author)
- Högskolan i Gävle,Företagsekonomi
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(creator_code:org_t)
- Marseille : Euromed Management, 2013
- 2013
- English.
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In: 5th Annual EuroMed Conference of the EuroMed Academy of Business. - Marseille : Euromed Management. ; , s. 1827-1828
- Related links:
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https://urn.kb.se/re...
Subject headings
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Services marketing
- customer acceptance
- payment services
- marketing strategy
- cultural differences
- marketing mix content
Publication and Content Type
- ref (subject category)
- kon (subject category)
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