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International services marketing strategies : customer attitudes towards cashfree banking

Nilvander, Frida (author)
Högskolan i Gävle,Företagsekonomi
 (creator_code:org_t)
Marseille : Euromed Management, 2013
2013
English.
In: 5th Annual EuroMed Conference of the EuroMed Academy of Business. - Marseille : Euromed Management. ; , s. 1827-1828
  • Conference paper (peer-reviewed)
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Subject headings

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Keyword

Services marketing
customer acceptance
payment services
marketing strategy
cultural differences
marketing mix content

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