Unpacking the Antecedents of Effectuation and Causation in a Corporate Context

• Effectuation and causation are important modes of entrepreneurial decision-making. In this paper, we extend the literature on effectuation into the corporate context. Based on extant theory concerning both individual decision-makers’ human capital and organizational-level characteristics, we develop and test hypotheses concerning the use of effectuation and causation in pursuing new opportunities in the magazine industry. Our results, based on the actions of 246 key decision-makers, show an inconsistent set of antecedents for causation and the four effectual logic principles. As such, our multi-level study helps to unravel some of the complexities of the choice of decision-making logics.

Subject headings

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Keyword

Entrepreneurship

effectuation

innovation

human capital

organizational culture

magazine publishing

Publication and Content Type

ref (subject category)

kon (subject category)