Consumer Perceptions on Wooden Multistory Houses : Segmenting International Markets

Subject headings

TEKNIK OCH TEKNOLOGIER  -- Maskinteknik -- Produktionsteknik, arbetsvetenskap och ergonomi (hsv//swe)

ENGINEERING AND TECHNOLOGY  -- Mechanical Engineering -- Production Engineering, Human Work Science and Ergonomics (hsv//eng)

Keyword

Means-End Chain Theory

Means End Theory

laddering technique

laddering

Association Pattern Technique

end use analysis

wooden multistory houses

timber construction

wood construction

wooden housing

international marketing strategies

Industrial engineering and economy

Industriell teknik och ekonomi

Publication and Content Type

vet (subject category)

kon (subject category)