The Role of Market Devices for Price and Loyalty Strategies in 20th Century U.S. Grocery Stores

Hagberg, Johan,1973Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen, Marknadsföring,Centre for Retailing,Department of Business Administration, Marketing Group,University of Gothenburg (SE) (författare)

LIBRIS-ID:oai:gup.ub.gu.se/289180
https://gup.ub.gu.se/publication/289180URI
https://doi.org/10.1177/0276146719897366DOI
https://research.hhs.se/esploro/outputs/journalArticle/The-Role-of-Market-Devices-for/991001479409706056URI

This paper explores the competitive dynamics of technical innovations and retailer strategies through a historical study of the role of market devices in contributing to price and loyalty competition strategies in the US grocery retail market during the 20th century. Our findings show that recurrent shifts between emphasizing price and using various customer loyalty arrangements were closely linked to, and supported by, the introduction of seemingly mundane technical devices. Our analysis of retailer competition incorporates the role of technical innovations as endogenous to retail dynamics, which is important to understand historical development, but also highly relevant for contemporary analyses given the current proliferation of digital devices within retailing.

Kjellberg, HansStockholm School of Economics,Handelshögskolan i Stockholm(Swepub:hhs)222@hhs.se (författare)
Cochoy, Franck,1964University of Toulouse (FR)(Swepub:gu)xcocfr (författare)
Göteborgs universitetFöretagsekonomiska institutionen, Marknadsföring (creator_code:org_t)

Ingår i:Journal of Macromarketing: SAGE Publications40:2, s. 201-2200276-14671552-6534

Av författaren/redakt...: Hagberg, Johan, ...; Kjellberg, Hans; Cochoy, Franck, ...

Om ämnet

SAMHÄLLSVETENSKAP: SAMHÄLLSVETENSKA ...; och Ekonomi och näri ...; och Företagsekonomi

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