Don't think pink : what really makes women buy--and how to increase your share of this crucial market / Lisa Johnson, Andrea Learned.

• Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : Baby Boomers (and matures) to Gen Yers -- Looking beyond generations : the buying filters of life stages and roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life stages : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- Enlisting women as your marketing partners : an alliance for brand success -- Investing in a transparent future.

• Women make or influence more than 80 percent of all consumer purchases in the United States. "Don't think pink" will help you see your brand through a woman's eyes, giving you the practical tools you need to develop products, services, and marketing strategies that truly resonate with female buyers. Based on painstaking research into women's experiences and perceptions, this book unlocks the secret to gaining a bigger share of women's enormous buying power. --publ.info.

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Ämnesord

Kvinnliga konsumenter  (sao)

Marknadsföring  (sao)

Women consumers.  (LCSH)

Marketing.  (LCSH)

Advertising.  (LCSH)

Consumers  -- Attitudes. (LCSH)

Marketing  (LCSH)

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Qblbmd Konsumentforskning

Publikations- och innehållstyp

658.834 (DDC)

Qblbmd (kssb/8)