Understanding imperceptible practices in strategic renewal challenges

• This paper explores the co-existence of both radical and incremental renewal–referred to as the strategic renewal overlap– and the practice behind it. The paper does so by examining the global corporation Ericsson that renewed into multimedia business and the defense corporation SAAB that renewed into training systems and services. The empirical data consist of in-depth interviews, internal documents, and press articles and annual reports, which are analyzed using extended case method. The findings provide deep insights into what it is that managers actually do when they engage in strategic renewal overlap. Altogether the paper shows that the strategic renewal overlap is of central concern because if we understand more of its nature then we can also understand some of the reasons behind the success and failure of technological change.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business (hsv//eng)

Nyckelord

Practice

Incremental

Radical

Business studies

Företagsekonomi

Företagsekonomi

Business Studies

Industrial Economics and Organisations

Publikations- och innehållstyp

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