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Internet viewing an...
Internet viewing and buying habits : a cross-cultural study
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- Shah, Amit (författare)
- Frostburg State University
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- Monahan, Michael (författare)
- Frostburg State University
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- Jochum, Rainer (författare)
- Baden-Württemberg Cooperative State University
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visa fler...
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- Oghazi, Pejvak (författare)
- Luleå tekniska högskola
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visa färre...
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(creator_code:org_t)
- A I M S International, 2010
- 2010
- Engelska.
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Ingår i: AIMS International Journal of Management. - : A I M S International. - 1939-7011. ; 4:3, s. 5-19
- Relaterad länk:
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https://urn.kb.se/re...
Abstract
Ämnesord
Stäng
- Today’s college students are technologically savvy, have greater disposable income, and are comfortable shopping. A cross-cultural study of college students from various countries was conducted to determine their Internet viewing and buying habits. This paper focuses on cross-cultural comparison of Sweden, Germany, and USA respondents. The results reveal the amount of time spent online, the time of the day when they are online, the sites they frequent, and the type and amount of their online purchases. Statistically significant differences in viewing and buying habits were found between students from the various countries. Implications for businesses are offered as well.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
Nyckelord
- Internet viewing
- Buying
- Sweden
- Germany
- USA
- Economy
- Ekonomi
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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