The Framing of Corporate Social Responsibility and the Globalization of National Business Systems: A Longitudinal Case Study

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Ohlsson, Claes,1970-Gothenburg University,Göteborgs universitet,Gothenburg Research Institute (GRI) (författare)

The Framing of Corporate Social Responsibility and the Globalization of National Business Systems : A Longitudinal Case Study

The globalization movement in recent decades has meant rapid growth in trade, financial transactions, and cross-country ownership of economic assets. In this article, we examine how the globalization of national business systems has influenced the framing of corporate social responsibility (CSR). This is done using text analysis of CEO letters appearing in the annual reports of 15 major corporations in Sweden during a period of transformational change. The results show that the discourse about CSR in the annual reports has changed from a national and communitarian view of social responsibility (cf. a negotiated view of CSR) toward an international and individualistic view of social responsibility (cf. a self-regulating view of CSR). The article contributes theoretically (1) by adding a national–global dimension to previous conceptualizations of CSR and (2) by showing that the rise of CSR discourse and activities in the last 10 years does not have to imply an increased commitment and interest in corporate responsibility per se, only that there are increased societal expectations that corporations should develop the capability to act more independently as moral agents.

SAMHÄLLSVETENSKAP Ekonomi och näringsliv Företagsekonomi hsv//swe
SOCIAL SCIENCES Economics and Business Business Administration hsv//eng
HUMANIORA Språk och litteratur Jämförande språkvetenskap och allmän lingvistik hsv//swe
HUMANITIES Languages and Literature General Language Studies and Linguistics hsv//eng
SAMHÄLLSVETENSKAP Annan samhällsvetenskap hsv//swe
SOCIAL SCIENCES Other Social Sciences hsv//eng
SAMHÄLLSVETENSKAP Ekonomi och näringsliv hsv//swe
SOCIAL SCIENCES Economics and Business hsv//eng
HUMANIORA Språk och litteratur Studier av enskilda språk hsv//swe
HUMANITIES Languages and Literature Specific Languages hsv//eng
corporate social responsibility
corporate responsibility
globalization
national business systems
corporate annual reports
CEO letters
text analysis
Sweden
Företagsekonomi
Business administration
Swedish
Svenska språket / Nordiska språk
Humanities and Social sciences
corporate social responsibility
corporate responsibility
globalization
national business systems
corporate annual reports
CEO letters
text analysis
Sweden

Tengblad, StefanGothenburg University,Högskolan i Borås,Högskolan i Skövde,Institutionen för teknik och samhälle,Institutionen Handels- och IT-högskolan,Göteborgs universitet,University of Gothenburg,Gothenburg Research Institute (GRI)(Swepub:gu)xtenst (författare)
Göteborgs universitetGothenburg Research Institute (GRI) (creator_code:org_t)

Ingår i:Journal of Business Ethics: Springer Science and Business Media LLC93:4, s. 653-6690167-45441573-0697

Om ämnet

SAMHÄLLSVETENSKAP: SAMHÄLLSVETENSKA ...; och Ekonomi och näri ...; och Företagsekonomi

Av lärosätet: Linnéuniversitetet; Högskolan i Skövde; Högskolan i Borås; Chalmers tekniska högskola; Göteborgs universitet

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