Producer service firms in globalising cities : the example of advertising firms in Stockholm

• Spaces of flows have become basic processes and elements in the development of space economies and cities. The objective in this study is to understand spaces of flows of advanced producer services. This article focuses on advertising firms in the geographical context of Sweden and Stockholm. The analysis considers advertising activities in the context of globalisation and post-modern economies. The empirical data for this article are derived from secondary sources, including statistics, firm directories, and business journals. The conclusions indicate multi-scalar relations of advertising agencies. Relationships with clients tend to be local or national. At the same time, there are international intra-organisational connections and flows. Advertising activities have consolidated under transnational organisations.

Nyckelord

advertising firms globalising cities multi-scalar producer services spaces of flows

Publikations- och innehållstyp

ref (ämneskategori)

art (ämneskategori)