Use-Value of Music Event Experiences: A “Triple Ex” Model Explaining Direct and Indirect Use-Value of Events

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Andersson, Tommy D.,1947Gothenburg University,Göteborgs universitet,Centrum för turism,Företagsekonomiska institutionen, Marknadsföring,Centre for Business in Society,Centre for Tourism,Department of Business Administration, Marketing Group (författare)

To describe the value of event experiences remains a challenge for event research. Recently, use-value has been successfully applied to event valuation, drawing on extensive research and a validated methodology from environmental and culture economics. The objectives of this study are first to define direct and indirect use-value in an event context, second to suggest an explanatory model for direct and indirect use-value and third to test this model against data from 714 visitors to a three-day music festival. The results show that the concepts can be defined, measured and validated. The “Triple Ex” model gives a good fit to data and reveals significant influences from the three ex: experiences, extent of the visit and expenditure for the visit. Socio-economic variables are not significant. The model is suggested as a first step towards a better understanding of how use-value is created and more detailed studies of time and space dimensions of the three factors are proposed for further research.

Armbrecht, JohnGothenburg University,Göteborgs universitet,Centrum för turism,Företagsekonomiska institutionen, Marknadsföring,Centre for Business in Society,Centre for Tourism,Department of Business Administration, Marketing Group(Swepub:gu)xarmjo (författare)
Göteborgs universitetCentrum för turism (creator_code:org_t)

Ingår i:Scandinavian Journal of Hospitality and Tourism: Informa UK Limited14:3, s. 255-2741502-22501502-2269

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