e-Tourism beyond COVID-19: a call for transformative research

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e-Tourism beyond COVID-19 : a call for transformative research

Gretzel, Ulrike (author): USC Center for Public Relations, Annenberg School for Communication and Journalism, University of Southern California, Los Angeles, United States

Fuchs, Matthias, 1970- (author): Mittuniversitetet,Institutionen för ekonomi, geografi, juridik och turism

Baggio, Rodolfo (author): Bocconi University, via Röntgen, Italy; National Research Tomsk Polytechnic University, Tomsk, Russian Federation

Hoepken, Wolfram (author): Institute for Digital Transformation, Ravensburg-Weingarten University, Germany

Law, Rob (author): School of Hotel and Tourism Management, Kowloon, Hong Kong

Neidhardt, Julia (author): Faculty of Informatics, Vienna University of Technology, Wien, Austria

Pesonen, Juho (author): Business School, University of Eastern Finland, Finland

Zanker, Markus (author): Faculty of Computer Science, Free University of Bozen-Bolzano, Italy

Xiang, Zheng (author): The Howard Feiertag Department of Hospitality and Tourism Management, Virginia Tech, United States

(creator_code:org_t)

2020-05-29
2020
English.
In: Information Technology & Tourism. - : Springer Science and Business Media LLC. - 1098-3058 .- 1943-4294. ; 22, s. 187-203

Related links:: https://doi.org/10.1...; show more...; https://miun.diva-po... (primary) (Raw object); https://link.springe...; https://urn.kb.se/re...; https://doi.org/10.1...; show less...

Abstract Subject headings

This viewpoint article argues that the impacts of the novel coronavirus COVID-19 call for transformative e-Tourism research. We are at a crossroads where one road takes us to e-Tourism as it was before the crisis, whereas the other holds the potential to transform e-Tourism. To realize this potential, e-Tourism research needs to challenge existing paradigms and critically evaluate its ontological and epistemological foundations. In light of the paramount importance to rethink contemporary science, growth, and technology paradigms, we present six pillars to guide scholars in their efforts to transform e-Tourism through their research, including historicity, reflexivity, equity, transparency, plurality, and creativity. We conclude the paper with a call to the e-Tourism research community to embrace transformative research.

By the author/editor: Gretzel, Ulrike; Fuchs, Matthias, ...; Baggio, Rodolfo; Hoepken, Wolfram; Law, Rob; Neidhardt, Julia; show more...; Pesonen, Juho; Zanker, Markus; Xiang, Zheng; show less...

About the subject

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