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Employer Branding: ...
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Dabirian, AmirKTH,Industriell Marknadsföring och Entreprenörskap
(författare)
Employer Branding: An Employer View of Value Propositions
- Artikel/kapitelEngelska2024
Förlag, utgivningsår, omfång ...
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Emerald Group Publishing Limited,2024
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printrdacarrier
Nummerbeteckningar
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LIBRIS-ID:oai:DiVA.org:kth-269101
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https://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-269101URI
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Språk:engelska
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Sammanfattning på:engelska
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Klassifikation
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Ämneskategori:ref swepub-contenttype
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Ämneskategori:art swepub-publicationtype
Anmärkningar
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QC 20200304
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Purpose Employer branding is a complex and multifaceted process. It is critical to understand what employer brand value propositions are offered and maintained by the employer during employee tenure. The purpose of this research was to study employer brand value propositions from employers and contrast them with the perceptions of current and former employees. Design/Methodology/Approach The study uses semistructured interviews with managers from a highly ranked IT company in Silicon Valley to understand how employers view employer brand value propositions. In addition, reviews from the same firm were downloaded from the social media site Glassdoor.com to compare employer perspectives to the perspectives of current and former employees. Findings This research discovered different views of employer brand value propositions between the employer versus current and former employees. These differences violate the psychological contract between employee and employer and could yield lower employer retention. Originality/Value This research focused on comparing employer versus employee perspectives of employer brand value propositions for a highly ranked IT firm. It explored implications for employer branding, particularly the psychological contract, as a core contract in the employer branding literature.
Ämnesord och genrebeteckningar
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Human resource management
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retention
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employer branding
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information technology
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psychological contract
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electronic word of mouth
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employer brand value propositions
Biuppslag (personer, institutioner, konferenser, titlar ...)
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KTHIndustriell Marknadsföring och Entreprenörskap
(creator_code:org_t)
Sammanhörande titlar
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Ingår i:Journal of Product & Brand Management: Emerald Group Publishing Limited1061-0421
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