Estimating Use and Non-use Values of a Music Festival

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Andersson, Tommy D.,1947Gothenburg University,Göteborgs universitet,Centrum för turism,Centre for Business in Society,Företagsekonomiska institutionen,Centre for Tourism,Department of Business Administration (författare)

Impacts of a music festival may appear in many forms and research in the area of impact assessments is at present developing wider perspectives than being limited to economic impact assessments. Concepts like social, cultural and environmental impacts are now appropriate and traditional cost–benefit analysis is regaining momentum. The purpose of this study was first, to discuss how the value of a festival can be assessed and understood within a cost–benefit framework. Second, it was to evaluate a Scandinavian music festival in terms of Use and Non-use values by the contingent valuation method. The results illustrate the implications of a wider perspective regarding the impacts of a festival. Use value, representing the core experience, is the largest value (€7.4 million) but Non-use value is also important (€3 million). The latter includes the perceived value of externalities such as socio-cultural and environmental impacts which are highly relevant from a sustainability perspective. One conclusion is that Use and Non-use values within a cost–benefit framework can help managers and researchers understand value creation of festivals better.

Armbrecht, JohnGothenburg University,Göteborgs universitet,Centrum för turism,Centre for Business in Society,Företagsekonomiska institutionen, Marknadsföring,Centre for Tourism,Department of Business Administration, Marketing Group(Swepub:gu)xarmjo (författare)
Lundberg, Erik,1978Gothenburg University,Göteborgs universitet,Centrum för turism,Centre for Business in Society,Företagsekonomiska institutionen,Centre for Tourism,Department of Business Administration(Swepub:gu)xlueri (författare)
Göteborgs universitetCentrum för turism (creator_code:org_t)

Ingår i:Scandinavian Journal of Hospitality and Tourism: Informa UK Limited12:3, s. 215-2311502-22501502-2269

Av författaren/redakt...: Andersson, Tommy ...; Armbrecht, John; Lundberg, Erik, ...

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