A strategic approach to develop and maintain sponsorship income for events

Dolles, Harald,1961Gothenburg University,Göteborgs universitet,Centre for International Business Studies,Företagsekonomiska institutionen, Management & Organisation,Department of Business Administration, Management & Organisation (författare)

The financing and revenue structure of events (festivals) has received comparatively less attention in research compared to the importance to secure financing for successful sustainable event management. Existing research reveals that differences in revenue sources and sponsorship (public or corporate) income exist in regards to event ownership or various cultural and social reasons. This research aims to contribute to sponsorship research as well as to event management theory and practice by discussing specific actions that event managers can take to increase the event value to grant-giving institutions and to sponsoring corporations.

Andersson, Tommy D.,1947Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen, Marknadsföring,Department of Business Administration, Marketing Group(Swepub:gu)xandet (författare)
Getz, Donald,1949Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen, Marknadsföring,Department of Business Administration, Marketing Group(Swepub:gu)xgetdo (författare)
Mykletun, Reidar J. (författare)
Göteborgs universitetCentre for International Business Studies (creator_code:org_t)

Ingår i:Innovation and value creation in experience-based tourism: Proceedings of the 22nd Nordic Symposium in Tourism and Hospitality Research

Av författaren/redakt...: Dolles, Harald, ...; Andersson, Tommy ...; Getz, Donald, 19 ...; Mykletun, Reidar ...

Om ämnet

SAMHÄLLSVETENSKAP: SAMHÄLLSVETENSKA ...; och Ekonomi och näri ...; och Företagsekonomi

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