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- Andersson, Tommy D.,1947Gothenburg University,Göteborgs universitet,Centrum för turism,Företagsekonomiska institutionen, Marknadsföring,Centre for Business in Society,Centre for Tourism,Department of Business Administration, Marketing Group (author)
Use-Value of Music Event Experiences: A “Triple Ex” Model Explaining Direct and Indirect Use-Value of Events
- Article/chapterEnglish2014
Publisher, publication year, extent ...
- 2014-08-27
- Informa UK Limited,2014
Numbers
- LIBRIS-ID:oai:gup.ub.gu.se/203492
- https://gup.ub.gu.se/publication/203492URI
- https://doi.org/10.1080/15022250.2014.947084DOI
Supplementary language notes
- Language:English
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- SwePubSwePub
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Notes
- To describe the value of event experiences remains a challenge for event research. Recently, use-value has been successfully applied to event valuation, drawing on extensive research and a validated methodology from environmental and culture economics. The objectives of this study are first to define direct and indirect use-value in an event context, second to suggest an explanatory model for direct and indirect use-value and third to test this model against data from 714 visitors to a three-day music festival. The results show that the concepts can be defined, measured and validated. The “Triple Ex” model gives a good fit to data and reveals significant influences from the three ex: experiences, extent of the visit and expenditure for the visit. Socio-economic variables are not significant. The model is suggested as a first step towards a better understanding of how use-value is created and more detailed studies of time and space dimensions of the three factors are proposed for further research.
Subject headings and genre
- SAMHÄLLSVETENSKAP Ekonomi och näringsliv Företagsekonomi hsv//swe
- SOCIAL SCIENCES Economics and Business Business Administration hsv//eng
- experience
- event
- value
- use-value
- contingent valuation method
- willingness-to-pay
- music
- Sweden
Added entries (persons, corporate bodies, meetings, titles ...)
- Armbrecht, JohnGothenburg University,Göteborgs universitet,Centrum för turism,Företagsekonomiska institutionen, Marknadsföring,Centre for Business in Society,Centre for Tourism,Department of Business Administration, Marketing Group(Swepub:gu)xarmjo (author)
- Göteborgs universitetCentrum för turism (creator_code:org_t)
Related titles
- In:Scandinavian Journal of Hospitality and Tourism: Informa UK Limited14:3, s. 255-2741502-22501502-2269
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