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  • Ruivo, Pedro (author)

Defining the ERP and CRM Integrative Value

  • Article/chapterEnglish2014

Publisher, publication year, extent ...

  • Elsevier BV,2014
  • electronicrdacarrier

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  • LIBRIS-ID:oai:lup.lub.lu.se:82471392-b1e9-420f-ad24-e491db354cd6
  • https://lup.lub.lu.se/record/4820567URI
  • https://doi.org/10.1016/j.protcy.2014.10.019DOI

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  • Language:English
  • Summary in:English

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  • Subject category:art swepub-publicationtype
  • Subject category:ref swepub-contenttype

Notes

  • The value of IT adoption has been and still is a crucial question for the decision on IT adoption. In this paper we suggest a research model that aims at defining the integrative value of adoption of Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems. The integrative value is described from the Resource Based View of the firm (RBV) and will be measured as impact on firm performance. The research model suggests six hypotheses that will be tested and analysed with data from a questionnaire among firms that have adopted both ERP and CRM systems in their organization. Due to the nature of the research model and the fact that it has not been tested in the past, the data analysis will be supported by Partial Least Squares (PLS. Our aim with this research project is that it will provide new knowledge on how integration between systems can positively influence value from IT investments, but also how different software such as ERP and CRM provides value to systems integration as well as process integration.

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  • Mestre, André (author)
  • Johansson, BjörnLund University,Lunds universitet,Institutionen för informatik,Ekonomihögskolan,Department of Informatics,Lund University School of Economics and Management, LUSEM(Swepub:lu)ics-bnj (author)
  • Oliveira, Tiago (author)
  • Institutionen för informatikEkonomihögskolan (creator_code:org_t)

Related titles

  • In:Procedia Technology: Elsevier BV16, s. 704-7092212-0173

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By the author/editor
Ruivo, Pedro
Mestre, André
Johansson, Björn
Oliveira, Tiago
About the subject
SOCIAL SCIENCES
SOCIAL SCIENCES
and Media and Commun ...
and Information Syst ...
Articles in the publication
Procedia Technol ...
By the university
Lund University

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