onr:"swepub:oai:DiVA.org:liu-142215"
Sökning: onr:"swepub:oai:DiVA.org:liu-142215" > Relationship market...
- 1 av 1
- Föregående post
- Nästa post
- Till träfflistan
Relationship marketing : Past, present, and future
-
- Gummerus, Johanna (författare)
- Department of Marketing, CERS – Centre for Relationship Marketing and Service Management, Hanken School of Economics, Helsinki, Finland
-
- von Koskull, Catharina (författare)
- Department of Marketing, University of Vaasa, Helsinki, Finland
-
- Kowalkowski, Christian, 1978- (författare)
- Hanken School of Economics, Helsinki, Finland
- (creator_code:org_t)
- Emerald Group Publishing Limited, 2017
- 2017
- Engelska.
- Ingår i: Journal of Services Marketing. - : Emerald Group Publishing Limited. - 0887-6045. ; 31:1, s. 1-5
- Tidskriftsartikel (övrigt vetenskapligt/konstnärligt)
Abstract
Ämnesord
Stäng
- Purpose: In a time when relationships have become recognized as an integral part of contemporary marketing theory and practice, what role can the sub-discipline of relationship marketing play? The aim with this special issue is to critically assess the state of relationship marketing and call for new ideas to take the field forward.Design/methodology/approach: We had an open call for papers with an original perspective and advanced thinking on relationship marketing, resulting in 50 originally submitted manuscripts that were subjected to double-blind review. Of these, this issue presents five articles. In addition, we invited well-renowned thought leaders who have contributed to theory development within relationship marketing. This issue starts with their four thoughtful, forward-orientated contributions.Findings: Several thought-provoking reflections and research findings are presented that urge relationship marketing researchers to explore novel avenues for the future of this area. A prominent way forward may be looking for a common ground in relationship marketing thinking, assessing the extent to which the different literature streams add to marketing research and when they do not, and testing/deploying the learnings in new settings.Research limitations/implications: This special issue does not address all areas of relationship marketing research. Potential areas for future relationship marketing research are identified.Originality/value: To assess existent knowledge of relationship marketing is needed to take the field forward.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- Relationship marketing
- service marketing
- services marketing
Publikations- och innehållstyp
- vet (ämneskategori)
- art (ämneskategori)
Hitta via bibliotek
- Journal of Services Marketing (Sök värdpublikationen i LIBRIS)
Till lärosätets databas
- 1 av 1
- Föregående post
- Nästa post
- Till träfflistan
Hitta mer i SwePub
- Av författaren/redakt...
- Gummerus, Johann ...
- von Koskull, Cat ...
- Kowalkowski, Chr ...
- Om ämnet
-
- SAMHÄLLSVETENSKAP
- SAMHÄLLSVETENSKA ...
- och Ekonomi och näri ...
- och Företagsekonomi
- Artiklar i publikationen
- Journal of Servi ...
- Av lärosätet
- Linköpings universitet
Sök utanför SwePub
- Sök vidare i:
- Google Book Search
- Google Scholar
Kungliga biblioteket hanterar dina personuppgifter i enlighet med EU:s dataskyddsförordning (2018), GDPR. Läs mer om hur det funkar här.
Så här hanterar KB dina uppgifter vid användning av denna tjänst.
- Copyright © LIBRIS - Nationella bibliotekssystem
- LIBRIS.kb.se
