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Young-elderly and digital services
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- Allmér, Hans, 1958- (author)
- Linnéuniversitetet,Institutionen för marknadsföring (MF)
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- Råberg, Michael, 1966- (author)
- Linnéuniversitetet,Institutionen för marknadsföring (MF)
- (creator_code:org_t)
- 2013
- 2013
- English.
- Conference paper (peer-reviewed)
Abstract
Subject headings
Close
- Abstract. In this paper we show what kind of services the group known as young-elderly (60-75 years old) using on Internet. To been able to develop more effective information systems (IS) we want to know more about the actual demands, needs and wants by the young-elderly target group. We will through an explorative study conducted through three focus group interviews show the importance of knowing behavioral factors when designing effective IS and setting up interactive virtual servicescapes. Our conclusions are that it is not just a need, when developing IS and setting up virtual servicescapes on Internet, to know the customers demands, needs and wants. The IS industry also need to create customer trust to the service provider and the services and also been able to set up guiding possibilities to helping the customers finding what they want and to letting the customer to customize the digital service interface. This will together overcome anxiety by the growing young-elderly target group.
Subject headings
- SAMHÄLLSVETENSKAP -- Annan samhällsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Other Social Sciences (hsv//eng)
Keyword
- Information Systems (IS)
- Digital Services
- Marketing
- Trust
- Digital Guiding
- Digital Customization
- Resistance
- Servicescape
- Young-elderly
- Informatik
- Information Systems
- Marketing
- Marknadsföring
Publication and Content Type
- ref (subject category)
- kon (subject category)
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