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Design for Service ...
Design for Service comes to Service Logic
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- Wetter-Edman, Katarina, 1971- (författare)
- CTF - Service Research Center, Karlstad University, Karlstad, Sweden
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- Sangiorgi, Daniela (författare)
- Imagination Lancaster, Lancaster University, Lancaster, UK
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- Edvardsson, Bo (författare)
- CTF - Service Research Center, Karlstad University, Karlstad, Sweden
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- Holmlid, Stefan (författare)
- Department of Computer and Information Science, Linköping University, Linköping, Sweden
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- Grönroos, Christian (författare)
- Department of Marketing, Hanken School of Economicsm, Helsinki, Finland
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- Mattelmäki, Tuuli (författare)
- Department of Design, School of Arts, Design and Architecture, Aalto University, Helsinki, Finland
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(creator_code:org_t)
- Napoli : Giannini Editore, 2013
- 2013
- Engelska.
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Ingår i: Service Dominant Logic, Network and Systems Theory and Service Science. - Napoli : Giannini Editore. - 9788874316847
- Relaterad länk:
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http://www.naplesfor...
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https://urn.kb.se/re...
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Abstract
Ämnesord
Stäng
- Purpose: This article aims to bridge recent work on Service Logic with practice and research in Design for Service to explore if and how human-centered participatory design approaches could provide an ideal source for interpreting existing service systems, proposing new ones and thus realize service logic in organizations.Design/methodology: This paper compares existing theoretical backgrounds and frameworks from Service Logicand Design for Service studies that conceptualize core concepts for value co-creation: actors, resources, resource integration, participation, context and experience.Findings: Service Logic provides a framework to understand service systems in action by focusing on how actors integrate resources to co-create value, while Design for Service provides an approach and tools to analyze current service systems in context to imagine future service systems and how innovation may develop as a result of reconfigurations of resources and actors. Design for Service also provides frameworks, competence and tools enabling involved actors to participate in and be part of the service system re-design. Based in this the model Design for value co-creationis presented.Research implications: The authors bridge service research studies with Design for Service, articulating how Design for Service could be a key factorin realizing Service Logic in organizations. Emerging research questions and potentials for interdisciplinary work are part of our final conclusions.Originality/value: The paper extends the Service Logic literature by 1) repositioning service design from a phase of development to Design for Serviceas an approach to service innovation centered on understanding and engaging with customers’ own value creating practices 2) extends the meaning of value co-creationto include collaborative approaches for generation of new resource constellations and through this process achieving value co-creation in designing.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
Nyckelord
- Service design
- Design for Service
- Service Logic
- Service innovation
- value co-creation
Publikations- och innehållstyp
- ref (ämneskategori)
- kon (ämneskategori)
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