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Exit Services Marketing – Enter Service Marketing
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- Gummesson, Evert (author)
- Stockholms universitet,Företagsekonomiska institutionen
- (creator_code:org_t)
- Butterworth-Heinemann, Oxford, 2007
- 2007
- English.
- In: The Marketing Book. - : Butterworth-Heinemann, Oxford. ; 6:2, s. 113-141
- Book chapter (other academic/artistic)
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- kap (subject category)
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