International diversification and subsidiary performance : impacts of business relatedness and market experience

• Purpose – The purpose of this paper is to improve the existing knowledge of international strategy antecedents of foreign subsidiary performance. Design/methodology/approach – Hypotheses are developed regarding the impact of perceived relatedness between the foreign subsidiary and the parent firm’s core business unit, and the moderating effect of the subsidiary’s business strategy. In order to test the hypotheses, the study uses survey data from Europe (Germany and the United Kingdom), and the USA, and the subsidiaries belong to Swedish manufacturing firms. Findings – Perceived relatedness regarding intangible resources affects foreign subsidiary performance positively. Competitive differentiation and market knowledge of a foreign subsidiary reinforce the performance impact of the perceived relatedness. Limitations/implications – A foreign subsidiary’s relatedness to the core business unit of its parent firm determines the subsidiary’s ability to assimilate the parent firm’s core competencies. The relatedness represents a synergy potential that is realized by the subsidiary’s core competence exploitation and economies of learning. Originality/value – The study extends current knowledge of international strategy antecedents of foreign subsidiary performance as the study applies the perceptual approach to relatedness and acknowledges the impact of foreign subsidiary strategy.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

Diversification

International strategy

Market knowledge

Performance

Relatedness

Business studies

Företagsekonomi

Marketing

Marknadsföring

Publikations- och innehållstyp

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