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Labeling the Good: ...
Labeling the Good: Alternative Visions and Organic Branding in Sweden in the Late 20th Century
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- Broberg, Oskar, 1976 (författare)
- Gothenburg University,Göteborgs universitet,Ekonomisk-historiska institutionen,Department of Economic History
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(creator_code:org_t)
- 2015-02-18
- 2010
- Engelska.
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Ingår i: Enterprise & Society. - : Cambridge University Press (CUP). - 1467-2227 .- 1467-2235. ; 11:4, s. 813-840
- Relaterad länk:
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https://gup.ub.gu.se...
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https://doi.org/10.1...
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Abstract
Ämnesord
Stäng
- The past decade’s rapid expansion of a global market for organic food has set powerful economic and political forces in motion. The most important dividing line is whether organic food production should be an alternative to or a niche within a capitalist mode of production. To explore this conflict the article analyzes the formation of a market for eco-labeled milk in Sweden. The analysis draws on three aspects: the strategy of agri-business, the role of eco-labeling, and the importance of inter-organizational dynamics. Based on archival studies, daily press, and interviews, three processes are emphasized: the formative years of the alternative movement in the 1970s, the founding of an independent eco-label (KRAV) in the 1980s, and a discursive shift from alternative visions to organic branding in the early 1990s following the entry of agri-business.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Ekonomisk historia (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Economic History (hsv//eng)
Nyckelord
- Arla
- dairy industry
- organic food
- KRAV
- eco-label
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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