Differentiated Supply Chain Strategy - Building Knowledge through Case Studies

• Nowadays companies usually offer a wide range of products and services in various types of non-coherent business environments. It is becoming apparent that traditional ‘one-size-fits-all’ supply chain strategies does not support a wide range of products sold in a diversity of markets. Consequently, it becomes increasingly necessary to employ different manufacturing and delivery strategies concurrently in order to develop a differentiated supply chain strategy. This paper employs a descriptive multiple case study approach to illustrate how two companies has develop a differentiated supply chain strategy. Case study findings reveal that one efficient method to develop a differentiated supply chain strategy is to combine different manufacturing and delivery strategies into various supply chain solutions. By combining relatively few strategies it is possible to develop several differentiated supply chain solutions.

Subject headings

TEKNIK OCH TEKNOLOGIER  -- Maskinteknik -- Produktionsteknik, arbetsvetenskap och ergonomi (hsv//swe)

ENGINEERING AND TECHNOLOGY  -- Mechanical Engineering -- Production Engineering, Human Work Science and Ergonomics (hsv//eng)

TEKNIK OCH TEKNOLOGIER  -- Samhällsbyggnadsteknik -- Transportteknik och logistik (hsv//swe)

ENGINEERING AND TECHNOLOGY  -- Civil Engineering -- Transport Systems and Logistics (hsv//eng)

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business (hsv//eng)

Keyword

Supply chain management

strategy

differentiation

postponement

Industrial engineering and economy

Industriell teknik och ekonomi

Publication and Content Type

vet (subject category)

kon (subject category)