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History, theory and...
History, theory and evidence of entrepreneurial marketing : an overview
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- Hills, Gerald E., 1943- (författare)
- University of Illinois, Chicago ILL,USA
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- Hultman, Claes M., 1947- (författare)
- Örebro universitet,Handelshögskolan vid Örebro universitet,Dahméncentrum
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- Kraus, Sascha, 1965- (författare)
- Utrecht University, Utrecht, The Netherlands
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- Schulte, Reinhard, 1965- (författare)
- Leuphana Uiniversity, Lueneburg, Germany
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(creator_code:org_t)
- Milton Keynes : Inderscience Enterprises, 2010
- 2010
- Engelska.
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Ingår i: International Journal of Entrepreneurship and Innovation Management. - Milton Keynes : Inderscience Enterprises. - 1368-275X .- 1741-5098. ; 11:1, s. 3-18
- Relaterad länk:
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https://urn.kb.se/re...
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https://doi.org/10.1...
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Abstract
Ämnesord
Stäng
- Entrepreneurial marketing (EM), i.e., the interface of the two research fields of entrepreneurship and marketing, is a scholarly concept that is receiving increasing interest. In our article, we attempt to address definitional issues, theoretical foundations, historical milestones and new, preliminary empirical findings. More exactly, we propose our own definition of EM especially taking into consideration the entrepreneurial orientation behind this new marketing concept and the aim of creating customer value through such means as innovativeness, creativity, selling, networking or flexibility. Besides, we offer an overview of EM’s ‘modern history’ within the last 20 years and
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
Nyckelord
- Entrepreneurial marketing; EM; entrepreneurship; innovation; marketing.
- Business studies
- Företagsekonomi
- SOCIAL SCIENCES
- SAMHÄLLSVETENSKAP
- Business and economics
- Ekonomi
- Business Studies
- Företagsekonomi
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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