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The evolution of se...
The evolution of service innovation research : a critical review and synthesis
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- Carlborg, Per, 1984- (författare)
- Linköpings universitet,Industriell ekonomi,Tekniska högskolan,Industriell marknadsföring
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- Kindström, Daniel (författare)
- Linköpings universitet,Industriell ekonomi,Tekniska högskolan,Industriell marknadsföring
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- Kowalkowski, Christian, 1978- (författare)
- Linköpings universitet,Industriell ekonomi,Tekniska högskolan,Department of Marketing, CERS – Centre for Relationship Marketing and Service Management, Hanken School of Economics, Finland,Industriell marknadsföring
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(creator_code:org_t)
- 2013-03-22
- 2014
- Engelska.
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Ingår i: Service Industries Journal. - : Routledge. - 0264-2069 .- 1743-9507. ; 34:5, s. 373-398
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Abstract
Ämnesord
Stäng
- The number of service innovation articles has increased dramatically in the past 25 years. By reviewing 128 articles published between 1986 and 2010, primarily in leading marketing and innovation journals, this study analyzes the progression of service innovation research according to topicality and perspective. The authors summarize prior research by clustering it into three evolutional phases and drawing parallels with the evolution of the wider services marketing field. Overall, the view of service innovation has evolved, from a complement of traditional product innovation to a multidimensional, all-encompassing notion that entails several functions, both within and outside the firm.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- service innovation
- product innovation
- review article
- service development
Publikations- och innehållstyp
- ref (ämneskategori)
- for (ämneskategori)
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