Amazon Mechanical Turk and the Commodification of labour

• Crowd employment platforms enable firms to source labour and expertise by leveraging Internet technology. Rather than offshoring jobs to low-cost geographies, functions once performed by internal employees can be outsourced to an undefined pool of digital labour using a virtual network. This enables firms to shift costs and offload risk as they access a flexible, scalable workforce that sits outside the traditional boundaries of labour laws and regulations. The micro-tasks of 'clickwork' are tedious, repetitive and poorly paid, with remuneration often well below minimum wage. This article will present an analysis of one of the most popular crowdsourcing sites-Mechanical Turk-to illuminate how Amazon's platform enables an array of companies to access digital labour at low cost and without any of the associated social protection or moral obligation.

Ämnesord

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap -- Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications -- Information Systems, Social aspects (hsv//eng)

Nyckelord

Amazon

Crowd employment

Crowdsourcing

Digital labour

ICT firms

Mechanical Turk

Outsourcing

Platform

Information systems

Informationssystem

Möjliggörande IKT (FOI)

Enabling ICT (AERI)

Publikations- och innehållstyp

ref (ämneskategori)

art (ämneskategori)