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Contemporary strategic marketing / Ross Brennan, Paul Baines, Paul Garneau ; with foreword by Phil Harris.
- Brennan, Ross, 1957- (author)
- Baines, Paul, 1973- (author)
- Garneau, Paul. (author)
- ISBN 0333981189
- Basingstoke : Palgrave Macmillan, 2003
- English 380 s.
- swepub:Mat__t
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Subject headings
- Marknadsföring (sao)
- Strategisk planering (sao)
- Marketing -- Management. (LCSH)
- Marketing (LCSH)
- Strategic planning (LCSH)
Keyword
- Qblb Marknadsföring
Publication and Content Type
- 658.8/101 (DDC)
- Qblb (kssb/7)
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