Storytelling : a co-creative process to support value-based leadership

• PurposeThe purpose of this paper is to identify constraints and possibilities to develop a value-based leadership in manufacturing using storytelling as a co-creative method and process.Design/methodology/approachA multi-site case study was conducted in which storytelling was used as a data collection tool and co-creative process to explore dimensions in the company’s cultures that could provide a deeper understanding about the constraints and possibilities that exist for developing value-based leadership in manufacturing.FindingsStorytelling has a positive impact on leadership and communication highlighting important aspects of the organizational culture to support sustainable development and innovation.Originality/valueThis study demonstrates how storytelling can be used by leaders in manufacturing to build cultures of innovation and sustainability. And identifies constrains and possibilities for developing value-based leadership.

Keyword

Co-creation

Culture

Storytelling

Sustainable quality

Value-based leadership

Publication and Content Type

ref (subject category)

art (subject category)