Marketing's 4 Ps : the consumer angle / by Kirk Fagerland.

• Students learn the traditional four Ps of marketing strategy - product, place, price and promotion - and more importantly, how a focus on the consumer is at the core of them all. With pertinent examples from popular, everyday brands, students gain an understanding of how pricing strategies really work, how marketers target different consumers with identical products, and where positioning and branding meet profit.

Ämnesord

Marketing.  (LCSH)

Genre

Educational films.  (lcgft)