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Strategic and innov...
Strategic and innovative pricing : price models for a digital economy
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- Cöster, Mathias, 1969- (författare)
- Uppsala universitet,Företagsekonomiska institutionen,Uppsala universitet, Sweden
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- Iveroth, Einar, 1976- (författare)
- Uppsala universitet,Företagsekonomiska institutionen,Uppsala universitet, Sweden
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- Olve, Nils-Göran, 1947- (författare)
- Uppsala universitet,Linköpings universitet,Industriell ekonomi,Tekniska fakulteten,Företagsekonomiska institutionen
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visa fler...
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- Petri, Carl-Johan, 1970- (författare)
- Linköpings universitet,Industriell ekonomi,Tekniska fakulteten
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- Westelius, Alf, 1959- (författare)
- Linköpings universitet,Industriell ekonomi,Tekniska fakulteten
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(creator_code:org_t)
- ISBN 9780429053696
- 2020-04-22
- Engelska 182 s.
- Relaterad länk:
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https://libris.kb.se...
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https://www.routledg...
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https://urn.kb.se/re...
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https://doi.org/10.4...
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https://urn.kb.se/re...
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Abstract
Ämnesord
Stäng
- This book provides a concrete guide on how to execute strategic pricing to excel in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners. The secret lies in crafting innovative price models that reward joint value creation in accordance with the business model, rather than engaging in confrontative zero-sum pricing reasoning.Strategic and Innovative Pricing: Price Models for a Digital Economy provides hands-on tools that are applied on three interconnected levels of analysis. It illustrates how to explore the business ecology to understand its dynamics and how digitisation enables it to prosper and demonstrates how to construct a viable business model that enables an organisation to navigate in its vibrant ecology. Finally, and most importantly, it shows how to use innovative price models to realize and monetise the business model and its value offering, making the organisation and its partnerships sustainable.Models pertaining to the three levels of analyses are applied in rich case studies and examples from different countries, and the book includes guidelines on how to use them. Special attention is paid to digitisation as an underlying theme, making this book of interest to researchers, academics, and students in the fields of strategic management and technology & innovation management.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- Pricing
- price models
- business ecology
- business model
- strategy
- Prissättning
- prismodell
- affärsekologi
- affärsmodell
- strategi
- Economic Information Systems
- Ekonomiska informationssystem
Publikations- och innehållstyp
- vet (ämneskategori)
- bok (ämneskategori)
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