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Om sociala medier i marknadsföringens läroböcker
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- Gustavsson, Eva, 1960 (author)
- Högskolan i Borås,Gothenburg University,Göteborgs universitet,Gothenburg Research Institute (GRI),University of Borås, Sweden,Institutionen Handels- och IT-högskolan
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- Ohlsson, Claes, 1970- (author)
- Gothenburg University,Göteborgs universitet,Gothenburg Research Institute (GRI),University of Gothenburg, Sweden
- (creator_code:org_t)
- ISBN 9789197889513
- Malmö : Manifesto, 2011
- 2011
- Swedish.
- In: Sociala? Medier?. - Malmö : Manifesto. - 9789197889513 ; , s. 157-169
- Book chapter (pop. science, debate, etc.)
Abstract
Subject headings
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Business administration
- Företagsekonomi
- Business and IT
Publication and Content Type
- pop (subject category)
- kap (subject category)
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