Leading 
change 
or 
living 
change?

• Development and expansion of the communication management function in organizations has resulted in the incorporation of responsibility for the strategic planning and management of employee communications and change communication. However, the role of communication managers and executives in organizational change management varies between organizations, and there seems to be a relationship between the overall role of the communication executive in the organization and the role in change management. In this paper we develop a conceptual framework, which includes important theories and factors that influence and explain the process of institutionalization of communication management in organizational change. The theoretical framework includes three main areas; social capital, organizational structure and perceptions of the profession and four levels of analysis: the societal, the organizational field, the organizational and the individual levels. It provides a comprehensive conceptual basis for the development of empirical research investigating the role and practice of communication management in strategic management of change.

Ämnesord

SAMHÄLLSVETENSKAP  -- Medie-, kommunikations-, och informationsvetenskaper (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications (hsv//eng)

Nyckelord

Communication executives

change management

institutionalization

organizational change

communication management

Media and communication studies

Medie- och kommunikationsvetenskap

Publikations- och innehållstyp

ref (ämneskategori)

kon (ämneskategori)