Research Methods and Data Analysis for Business Decisions : A Primer Using SPSS

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• This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Nationalekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Economics (hsv//eng)

Nyckelord

Management education

Statistics

Computing Programs

Statistics Programs

Statistics for Business

Management

Economics

Finance

Insurance

Statistics for Social Sciences

Humanities

Law

Statistics: general

research methodology

data analysis

decision making in business

quantitative data analysis

qualitative data analysis

data analysis software

research skills

SPSS

QDA Miner Lite

research process

research design

statistical methods

reporting

surveys

Business Studies

Företagsekonomi

Economics

Nationalekonomi

Publikations- och innehållstyp

vet (ämneskategori)

bok (ämneskategori)