International Strategy : Methods for Competitiveness

• More intensive international competition allows for greater market par-ticipation of domestic and foreign firms. Changes affect involved firms’ competitiveness, no matter how the firm assesses the competitive envi-ronment, or what international strategy the firm seeks to implement. This book identifies strategy drivers of successful foreign establishments and presents methods for competitiveness. The book provides: • An international strategy model, including the competitive envi-ronment, international strategy, international strategy implemen-tation, and international competitiveness. • Firm cases of international strategies such as development of Ericsson’s international strategy, strategy issues of suppliers to Audi and Mercedes, and strategy issues of suppliers to the US automotive market. • Studies of establishments of Swedish industrial firms in Ger-many, the United Kingdom, and the USA. • Applications of the PSE model for market entry, and the Strategic States model for competitive strategy in a market, and advices regarding application of methods for competitiveness.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

Business studies

Företagsekonomi

Marketing

Marknadsföring

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