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- Aldin, Niklas
(författare)
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The Luna Case within Bergman & Beving Tools : Changes in Logistics Management
- 2002
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Rapport (övrigt vetenskapligt/konstnärligt)abstract
- Companies conducting business in multiple marketing channels need logistics and IT solutions that support their wide array of strategy and operations. Those, and other firms, do not solely rely on new concepts but also on continuously developing their businesses in the interaction between marketing and logistics. This case study will show on these aspects - how marketing and logistics may be integrated in such a channel environment by continuously developing the business as well as through new approaches in information technology - electronic commerce.The Luna case Within Bergman & Beving Tools illustrates the development of a medium sized distributor from catalogue based firm to flow co-ordinator in a group constellation, a change from a single steady going to a multiple requirement demanding marketing channel. Luna is a transaction intensive distributor of tools and machinery equipment with long experience in logistics and information technology. The company is guarantor for assortment quality, fast and reliable logistics through sophisticated IT solutions as well as value added competence in its trade relations with dealers and end customers. Independent dealers and end customers are found in Nordic industrial, construction, engineering, administration and consumer sectors. Bergman & Beving Tools is parent company to seven distributors of which Luna is the largest.To start with, this case describes the background development of the business in the fields of marketing, logistics and information technology until 1993. The second part between 1993 and 2001 describes how the marketing agenda has changed, how electronic commerce has been used to develop the business and changes in logistics, both on operational and strategic levels. As a whole the case describes changes in logistics management and how that has interacted with market development.
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- Kohn, Christofer, 1977-
(författare)
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A shipper perspective on intermodal transport : Exploring the role of rail-truck intermodal transport in three shippers’ logistics systems
- 2008
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Rapport (övrigt vetenskapligt/konstnärligt)abstract
- In the public debate on companies’ impact on the environment, the negative impact of transport is often put forward as an area in which companies need to find new solutions in order to decrease the amount of emissions incurred by transport. One possible way of achieving such a shift is through intermodal transport, but even though such solutions are often advocated they are not employed that extensively in industry. One reason for this could be the fact that decisions influencing logistics and transport are made by multiple stakeholders with diverging perspectives and decision scopes. For instance, whereas public authorities make decisions with respect to e.g. a country’s transport policy decisions regarding logistics from a company perspective are made with reference to the overall goal of achieving cost efficient customer service. The paper has an explorative approach and presents empirical studies of three companies that have employed or are about to employ an intermodal transport solution that combines rail and truck transport. The purpose is to illustrate how these companies have incorporated intermodal transport into their logistics systems and what experiences they have from using this type of transport solution. The findings show that transport quality is an issue, but this is weighed against the cost advantage that this transport solution provides. Also, the companies are very conscious with regards to for what part of their respective logistics systems they can use intermodal transport without jeopardising the overall performance of the system. It is the perception of inferior quality that keeps these companies from transferring more transport tonnage from truck to a rail-truck combination. If intermodal transport is to be used by shippers more extensively than current practice reveals then there is a need to congregate the objectives of the multiple stakeholders discussed above.
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