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- Faerber, Lea Susanne, et al.
(författare)
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Visitor characteristics matter : how the positive impact of visit duration on visitor satisfaction at visitor attractions is moderated
- 2021
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Ingår i: Zeitschrift für Betriebswirtschaft. - : Springer. - 0044-2372. ; :91, s. 333-351
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Tidskriftsartikel (refereegranskat)abstract
- Within the tourism industry is customer satisfaction creation crucial for companies’ success. As visitor attractions are operating in the highly relevant and competitive tourism industry, satisfaction generation for their visitors is a key to success and a competitive advantage. To positively affect visitor satisfaction (VS), existing research mostly suggest increasing visit durations (VD) (i.e., a positive effect of VD on VS). However, contrary findings also appeared; thus, it remains unclear why and under which conditions the positive effect occurs and is leveraged or weakened. This study empirically analyses moderating and mediating effects on the VD-VS association using a visitor survey. Visitors' previous experience with other related visitor attractions, importance of recommendations by others to the visitation decision, and visitors' personal life satisfaction were included as moderating variables, value for money was added as the mediating variable. Results indicate that the VD–VS association is strengthened, with higher levels of visitors' previous experience with other related visitor attractions, with decreasing levels of importance of recommendations by others to the visitation decision, and with decreasing levels of visitors' personal life satisfaction. Moreover, value for money mediates the effect of visit duration on visitor satisfaction. As such, this study provides practical insights into a more visitor segment-specific utilization of VD for managing VS more efficiently and contributes to the visitor attraction literature by investigating variables influencing the VD–VS relationship.
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- Hausberg, Johann Piet, et al.
(författare)
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Research streams on digital transformation from a holistic business perspective : a systematic literature review and citation network analysis
- 2019
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Ingår i: Journal of Business Economics. - : Springer. - 1861-8928 .- 0044-2372. ; 89:8-9, s. 931-963
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Forskningsöversikt (refereegranskat)abstract
- Digital transformation (DT) has become a buzzword, triggering different disciplines in research and influencing practice, which leads to independent research streams. Scholars investigate the antecedents, contingencies, and consequences of these disruptive technologies by examining the use of single technologies or of digitization, in general. Approaches are often very specialized and restricted to their domains. Thus, the immense breadth of technologies and their possible applications conditions a fragmentation of research, impeding a holistic view. With this systematic literature review, we aim to fill this gap in providing an overview of the different disciplines of DT research from a holistic business perspective. We identified the major research streams and clustered them with co-citation network analysis in nine main areas. Our research shows the main fields of interest in digital transformation research, overlaps of the research areas and fields that are still underrepresented. Within the business research areas, we identified three dominant areas in literature: finance, marketing, and innovation management. However, research streams also arise in terms of single branches like manufacturing or tourism. This study highlights these diverse research streams with the aim of deepening the understanding of digital transformation in research. Yet, research on DT still lacks in the areas of accounting, human resource management, and sustainability. The findings were distilled into a framework of the nine main areas for assisting the implications on potential research gaps on DT from a business perspective.
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- Kraus, Sascha, et al.
(författare)
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Diskussionslinien der Entrepreneurial Marketing – Forschung: Ergebnisse einer Zitationsanalyse
- 2011
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Ingår i: Zeitschrift für Betriebswirtschaft. - : Springer. - 0044-2372 .- 1861-8928. ; :6, s. 27-58
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Tidskriftsartikel (refereegranskat)abstract
- Abstract: Entrepreneurial Marketing (EM) is a research field that grows dynamically and that seems to be heterogeneous. Heterogeneity of a research field exacerbates the orientation in and the advancement of the field. Therefore, this article strives to inventarize the EM-literature and thereby to identify key discussion lines of EM research.Based on a comprehensive literature analysis, we first outline the history of EM research, and identify core authors and core journal Based on a citation analysis of 199 EM papers with a total of 6,222 references and an ensuing expert evaluation, we identify four key discussion lines: (1) theoretical foundations, (2) entrepreneurship-marketing interface, (3) new venture- and SME-marketing, and (4) EM in the sense of innovative, proactive and risk-oriented marketing. These four discussion lines and the respective literature constitute a framework for the advancement of EM research.
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