| 1. |
- Barnhart, Michelle, et al.
(författare)
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Who Are You Calling Old? : Negotiating Old Age Identity in the Elderly Consumption Ensemble
- 2013
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Ingår i: Journal of consumer research. - : Oxford University Press (OUP). - 0093-5301 .- 1537-5277. ; 39:6, s. 1133-1153
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Tidskriftsartikel (refereegranskat)abstract
- As the elderly population increases, more family, friends, and paid service providers assist them with consumption activities in a group that the authors conceptualize as the elderly consumption ensemble (ECE). Interviews with members of eight ECEs demonstrate consumption in advanced age as a group phenomenon rather than an individual one, provide an account of how the practices and discourses of the ECE's division of consumption serve as a means of knowing someone is old and positioning him/her as an old subject, and detail strategies through which older consumers negotiate their age identity when it conflicts with this positioning. This research (1) illuminates ways in which consumer agency in identity construction is constrained in interpersonal interactions, (2) demonstrates old identity as implicated in consumption in relation to and distinction from physiological ability and old subject position, and (3) updates the final stages of the Family Life Cycle model.
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| 2. |
- Brunk, Katja H., et al.
(författare)
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Creating a Consumable Past: How Memory Making Shapes Marketization
- 2018
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Ingår i: Journal of consumer research. - : Oxford University Press (OUP). - 0093-5301 .- 1537-5277. ; 44:6, s. 1325-1342
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Tidskriftsartikel (refereegranskat)abstract
- Consumer researchers tend to equate successful marketization—the transition from a socialist to a capitalist economy—with the consensual acquiescence to an idealized definition of the socialist past. For this reason, little research has examined how memories about socialism influence marketization over time. To redress this gap, we bring prior consumer research on commercial mythmaking and popular memory to bear on an in-depth analysis of the marketization of the former German Democratic Republic. We find that, owing to a progressive sequence of conflicts between commercialized memories of socialism promoted by marketing agents and countermemories advocating socialism as a political alternative, definitions of the past, and by extension, capitalism’s hegemony are subject to ongoing contestation and change. Our theoretical framework of hegemonic memory making explains relationships among consumption, memory making, and market systems that have not been recognized by prior research on consumption and nostalgia.
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| 3. |
- Molander, Susanna, 1965-, et al.
(författare)
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Brand Morphogenesis : The Role of Heterogeneous Consumer Sub-Assemblages in the Change and Continuity of a Brand
- 2023
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Ingår i: Journal of consumer research. - : Oxford University Press (OUP). - 0093-5301 .- 1537-5277. ; 49:5, s. 762-785
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Tidskriftsartikel (refereegranskat)abstract
- How do brands change in environments defined by increasing consumer heterogeneity? Drawing on assemblage theory, this research develops the concepts of brand morphogenesis and consumer sub-assemblage to explain how heterogeneous consumer groups instigate, reinforce, and hinder the evolution of a brand. This longitudinal case study of a Swedish fashion brand delineates the role of heterogeneous consumer sub-assemblages in the continual process of emergence and transformation of a brand assemblage through space and time—a process defined as brand morphogenesis. The findings detail brand morphogenesis in the sub-assemblage dynamics of exploration, actualization, and habituation of value, as heterogeneous consumer groups form consumer sub-assemblages in interaction with other brand components and interact in patterns of coexisting with, coopting, and contesting other sub-assemblages. By charting consumers’ value negotiations as they play out within and among consumer sub-assemblages, this research contributes to understanding continuity and change for brands that face increasing consumer heterogeneity.
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