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- Anell, Barbro, 1942-, et al.
(author)
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The impact of internationalisation on the Swedish food industry : Competition and countervailing power
- 2004
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In: Journal of International Food & Agribusiness Marketing. - : International Business Press. - 0897-4438 .- 1528-6983. ; 15:1/2, s. 23-52
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Journal article (peer-reviewed)abstract
- The European integration process has changed the competitive landscape in many industries. The questions raised in this paper concern the reactions of national firms that are subjected to this process of internationalisation of competition.This study highlights the vertical inter-dependence within a system of production and distribution. In internationalisation theory, most studies have focused on how firms become international or global players, where entrance into new markets is seen as a result of strategic decisions.To illustrate this process, three industries in food production, that is the baking, the brewing and the confectionery industries, were chosen.The results indicate that a supra-industrial strategic recipe exists, with a core content of specialised volume production. The discussion on company strategies focussed on the retail sector. The findings might be interpreted in the light of Galbraith's theory of countervailing power.
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| 2. |
- Aschemann-Witzel, Jessica, et al.
(author)
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Consumer-Related Food Waste : Role of Food Marketing and Retailers and Potential for Action
- 2016
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In: Journal of International Food & Agribusiness Marketing. - : Informa UK Limited. - 0897-4438 .- 1528-6983. ; 28:3, s. 271-285
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Journal article (peer-reviewed)abstract
- Food waste has received increasing attention in recent years. As part of their corporate social responsibility strategies, food supply chain actors have started to act towards avoiding and reducing food waste. Based on a literature review, an expert interview study, and example cases, we discuss food marketing and the role and responsibility of retail. Food marketing and retailing contribute to consumer-related food waste via decisions on date labeling, packaging sizes and design elements, and pricing strategies encouraging overpurchase, as well as communication shifting consumer priorities to the disadvantage of food waste avoidance. Potential actions to tackle food waste relate to improved packaging and information, altering pricing strategies, and cooperation with other actors across the supply chain. Three cases highlight the extent to which moral and strategic motives are interlinked and that there are opportunities for competitive advantage through corporate social responsibility and a business case for sustainability in the area of food waste.
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| 3. |
- Davčik, Nebojša St. 1975-, et al.
(author)
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An exploratory study of brand success : Evidence from the food industry
- 2012
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In: Journal of International Food & Agribusiness Marketing. - New York : Haworth Press. - 0897-4438 .- 1528-6983. ; 24:1, s. 91-109
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Journal article (peer-reviewed)abstract
- Managing a successful brand that is differentiated and consumer oriented can provide a comprehensive competitive advantage. The goal of this research is to identify drivers that influence the brand and to determine which drivers influence the brand more, in order to develop a more effective business strategy. The main question is how the drivers in a proposed model contribute to brand success. An abductive theory approach is adopted and food managers from Italy and Sweden were questioned. The paper explores the enriched-food brands in the Italian and Swedish markets. The measurement scales were constructed using theory combined with suggestions from industry. The authors modeled the eight constructs as nine correlated first-order factors. The model includes seven independent variables (consumer orientation, brand differentiation, brand knowledge, new brand development, values, organization and strategy) and the dependent variable brand success. All variables contain four to six items. The variance-based structural equation modeling approach, using PLS algorithm, have been applied. This study provides insight and empirical evidence on the development and enhancement of brand success. The findings can be employed as more effective brand strategies in a sector that has been under-investigated in academic literature and practice. © 2012 Copyright Taylor and Francis Group, LLC.
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| 4. |
- Denver, S., et al.
(author)
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The Budgetary Implications of Being an Organic Consumer
- 2020
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In: Journal of International Food & Agribusiness Marketing. - : Informa UK Limited. - 0897-4438 .- 1528-6983.
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Journal article (peer-reviewed)abstract
- It has repeatedly been shown that consumers consider the higher price of organic produce to be a barrier to buying organic food products. The present paper therefore asks whether organic consumption affects consumers’ actual total food expenditures. Food purchase data for a panel of Danish households during 2006–2014 were used to compare the total food expenditures of different organic household segments. A fixed effects model and a cross-section model both indicated that although food expenditures rose slightly with organic consumption, the increase was considerably less than had been suggested by organic price premiums at product level. © 2020 Taylor & Francis Group, LLC.
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