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- Bogdan, Henrik, 1972
(författare)
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Branding the Beast: Aleister Crowley as an Advertiser of the Occult
- 2024
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Ingår i: Religion and the Arts. - 1079-9265 .- 1568-5292. ; 28:1-2, s. 13-65
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Tidskriftsartikel (refereegranskat)abstract
- This article discusses the British occultist Aleister Crowley (1875–1947) as an advertiser of the occult. Relying on theories of advertising and branding, it is argued that Crowley’s main branding strategy was the use of irony and humor in order to distance himself from other actors on the occult market. Furthermore, it is argued that this can be understood as a strategy of legitimization rooted in class consciousness, and more specifically in the elite intellectualism of turn-of-the-century Oxbridge. Crowley’s brand identity as the Great Beast 666, the Prophet of a New Age or Aeon, is analyzed with a special focus on his branding strategies in advertising, divided into (1) advertisements in books, (2) prospectuses, (3) marketing campaigns, and (4) the marketing of Crowley as a spiritual teacher.
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| 3. |
- Hedenborg White, Manon
(författare)
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Magic in Art, Poetry, and Biography : Marjorie Cameron’s Illustrated Notebooks c. 1956–1964
- 2024
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Ingår i: Religion and the Arts. - : Brill Academic Publishers. - 1079-9265 .- 1568-5292. ; 28:1-2, s. 133-169
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Tidskriftsartikel (refereegranskat)abstract
- The article analyzes four works of poetry and illustration produced by the artist, poet, and occultist Marjorie Cameron (1922–1995) in the 1950s and 1960s. Widow of rocket scientist and occultist John “Jack” Whiteside Parsons (1914–1952), an early follower of Aleister Crowley’s (1875–1947) religion Thelema, Cameron was also a friend and collaborator of Beat artist Wallace Berman (1926–1976) and avant-garde filmmaker Kenneth Anger (1927–2023). In the 1950s and 1960s, Cameron delved deeply into Crowley’s magical writings alongside those of comparative mythologist Joseph Campbell (1904–1987). The article especially highlights how Cameron creatively adapted and re-worked the ideas of both thinkers in her artistic interpretations of her Holy Guardian Angel. A core argument of the article is that art, poetry, and esotericism were intertwined pursuits for Cameron, and that extra-textual sources (e.g., letters and biographical details) contemporary with the analyzed creative works are helpful in untangling their meaning.
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| 4. |
- Sorgenfrei, Simon
(författare)
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The Great Aesthetic Inspiration : On Ivan Aguéli’s reading of Swedenborg
- 2019
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Ingår i: Religion and the Arts. - : Brill Academic Publishers. - 1079-9265 .- 1568-5292. ; 23:1-2, s. 1-25
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Tidskriftsartikel (refereegranskat)abstract
- Ivan Aguéli is known not only as an artist but also as Sweden’s first (famous) convert to Islam and as an initiate in the Sufi order Shadhiliyya-Arabiyya. Sufism’s role in Aguéli’s life and its significance for his theory of art and style of painting have been analyzed primarily by Viveca Wessel (1988). This article will instead analyze Aguéli’s relationship to the writings of Emanuel Swedenborg (1688–1772), which extends far back in his life, and how they influenced Aguéli’s philosophy of religion and view of art.
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