| 1. |
- Bal, A. S., et al.
(författare)
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Do good, goes bad, gets ugly : Kony 2012
- 2013
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Ingår i: Journal of Public Affairs. - : Wiley. - 1472-3891 .- 1479-1854. ; 13:2, s. 202-208
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Tidskriftsartikel (refereegranskat)abstract
- With millions of videos with different messages uploaded per year, companies are increasingly looking for means of making their messages stand against competitors. A theory of viral marketing is used to analyze and understand the spread of-and reactions to-a controversial political mega-viral video, Kony 2012. Through this analysis, policy makers and marketers could gain a better understanding of how they can use mediums such as YouTube to extend their messages. Kony 2012 concerns the highly publicized leader of a Ugandan guerrilla group, Joseph Kony. The video was a call to action and an attempt to educate the world about the atrocities committed in Sudan. The video was made by an organization called the Invisible Children and created by filmmaker Jason Russell. Following the extraordinary success of Kony 2012, Jason Russell was infamously arrested in San Diego for indecent exposure. The story and video of Russell's arrest and breakdown similarly went viral. The framework that follows analyzes the virality of a political video and the downfall of its creator.
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| 2. |
- Berthon, Pierre, et al.
(författare)
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From mummers to new media : captivity, liberation, and the church of life after shopping
- 2011
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Ingår i: Journal of Public Affairs. - : Wiley. - 1472-3891 .- 1479-1854. ; 11:3, s. 181-187
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Tidskriftsartikel (refereegranskat)abstract
- With the rise of new media, it is easy to overlook, not only old media but also mummery-the arcane medium of the flesh-street performances, stage shows, plays, and carnivals. In this paper, we look at the case of Reverend Billy and the Church of Life After Shopping. We begin by re-introducing the term 'mummer' as a traditional medium of expression and conceptually locate it relative to both old and new media. We then provide a brief introduction to captivity narrative studies, specifically looking at the role of humor in providing aesthetic freedom in incarceration. Reverend Billy and the Church of Life After Shopping serve as our case study to show how humor can be used to liberate citizens' thinking around the three Cs of American political ideology: church, capitalism, and consumption; and to highlight how Reverend adroitly integrates the medium mummery, old media, and new media into a unified whole to free consumers from the dominant ideology of US political interlocution. We conclude by offering ways to extend and elaborate upon this research. Mummery Captivity studies New media
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| 3. |
- Bigi, Alessandro, et al.
(författare)
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Evaluating political party positioning over time : A proposed methodology
- 2015
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Ingår i: Journal of Public Affairs. - : Wiley-Blackwell. - 1472-3891 .- 1479-1854.
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Tidskriftsartikel (refereegranskat)abstract
- In this article, we propose a methodology in order to measure political positioning and constituent perception. Political leaders should be able to effectively define the distinctive characteristics of their political brand and to subsequently utilize the most appropriate mechanisms of communication to promote an accurate perception of political image in the market. The specific aim of this research is to explore interrelations between a political party's positioning in two different periods in order to discover possible discrepancies and changes over time. The official blog of a political party, containing both official communication and the people's feedback, represents a perfect place in which to observe the concepts and the values on which both the political brand identity and image are founded. Leximancer, a content analysis tool, was utilized to analyze communications between a political party leader and his or her constituents. Illustrating the methodology, the blog of Beppe Grillo, founder of the Movimento 5 Stelle is analyzed.
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| 4. |
- Bigi, Alessandro
(författare)
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Viral political communication and readability : An analysis of an Italian political blog
- 2013
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Ingår i: Journal of Public Affairs. - : Wiley. - 1472-3891 .- 1479-1854. ; 13:2, s. 209-217
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Tidskriftsartikel (refereegranskat)abstract
- The Internet is widely used by political parties to report events and to send messages to the voting population. Politicians used digital media (websites, blogs, bulletin boards/lists, and chat/instant messaging) in recent elections, together with traditional media (television, newspapers, rallies, etc.). Political blogs represent not only an additional communication channel but also an instrument for spreading editorial content and messages, virally infecting more traditional media channels. A key task for any political party or politician is to make the blog understandable and easy to read as a first step to ignite and spread the right viral effect. To reach this goal, writers must consider both their content and their target audience. This article measures the readability of the text of a political blog to provide insight on the effectiveness of viral communication using blogs. The Beppegrillo.it blog was analyzed from January 2005 to May 2012 and is a unique example of a political blog using a single official media. This blog switched in the period of the study from being a personal blog to a political blog. The posts were divided into two different phases: the former were intended to discuss political topics and were written by a not-yet-political contributor; the latter were posts written by an active politician. Content analysis using simple word and sentence counts for every year of posts was undertaken, along with a readability analysis using the Microsoft Word Spelling and Grammar function, and both the Gunning Fog Index and the Gulpease Index. The two different phases were compared to determine if any change occurred in readability, complexity of the text, and volume of communication. In this way, we can explore the differences in the communication techniques used in the political field unofficially and then officially. Finally, our findings indicate that levels of readability of communications, particularly among broad-based audiences, may be deteriorating significantly when the blog becomes a political one and the communication becomes more institutional.
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| 5. |
- Bigi, Alessandro, et al.
(författare)
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When satire is serious : How political cartoons impact a country's brand
- 2011
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Ingår i: Journal of Public Affairs. - : Wiley. - 1472-3891 .- 1479-1854. ; 11:3, s. 148-155
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Tidskriftsartikel (refereegranskat)abstract
- This article examines the case of Italy's Mr. Berlusconi's indiscretions and the effect his scandals have played in the decline of the Italian national brand. National brands are the perceived added value that international consumers place on that country and its products and services. An analysis of recent political cartoons will provide insight into international attitudes regarding Mr. Berlusconi's political and social actions. From this investigation, the authors conclude that a country's political leader's negative image and reputation can have a large negative impact on national brand equity abroad.
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| 6. |
- Boon, Edward, et al.
(författare)
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Teeth whitening, boot camp, and a brewery tour : A practical analysis of 'deal of the day'
- 2012
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Ingår i: Journal of Public Affairs. - : Wiley. - 1472-3891 .- 1479-1854. ; 12:2, s. 137-144
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Tidskriftsartikel (refereegranskat)abstract
- The deal of the day has become a familiar feature on the online marketing landscape. Most prominent in the crowded space of the discount of the day is the company Groupon. It uses the lens of social media to amplify the reach of its online sales promotions. This paper examines the deal of the day phenomenon by comparing it with more familiar promotional and online marketing approaches such as group buying, e-couponing, and email marketing. It analyzes the content of 847 Groupon deals across 44 US cities in terms of characteristics, scope, and limitations and provides specific insight into the public policy issues that the phenomenon is giving rise to.
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| 7. |
- Botha, Elsie Margaretha, et al.
(författare)
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To share or not to share : The role of content and emotion in viral marketing
- 2013
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Ingår i: Journal of Public Affairs. - : Wiley. - 1472-3891 .- 1479-1854. ; 13:2, s. 160-171
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Tidskriftsartikel (refereegranskat)abstract
- One of the most recent influential trends in the global environment has been the rise of social media. Stakeholders have found a strong voice in social media, and messages are spread among social media users at an astounding speed across a global landscape. As a result of this phenomenon and in an effort to use this viral spread of messages across social media, companies are increasingly making use of viral marketing. Viral messages are playing an increasingly important role in influencing and shifting public opinion on corporate reputations, brands, and products as well as political parties and public personalities to name but a few. Very little is known about the motivations, attitudes, and behavior of the people who forward viral messages to their online networks. Through in-depth interviews with college-going Generation Y consumers, we explore this relationship between viral media and emotions. We look at two very specific components of online videos that have gone viral: first, the relevance of the video's content and, second, participants' emotional reaction to these videos to try and better explain the viral spread of online video messages. The paper concludes by proposing a decision tree that interusers might subconsciously experience when deciding whether to share a video with their friends or not. The article concludes with a discussion about future research avenues in the area of emotions and viral marketing.
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| 8. |
- Deverell, Edward, et al.
(författare)
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Understanding Public Agency Communication : the case of the Swedish Armed Forces
- 2015
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Ingår i: Journal of Public Affairs. - : Wiley. - 1472-3891 .- 1479-1854. ; 15:4, s. 387-396
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Tidskriftsartikel (refereegranskat)abstract
- This article suggests a diagnostic framework of public communication intended to capture new communication strategies used by Armed Forces across Europe to legitimize new tasks and recruit new personnel. Three distinct communicative models that impact differently on democratic values and public support are suggested: an Old Public Administration (OPA) model influenced by bureaucratic values, a New Public Management (NPM) model fuelled by market values and a deliberative model labelled ‘New Public Service’ (NPS) that is largely influenced by proponents of ‘e-democracy’. A case study of the communication of the Swedish Armed Forces identifies a lingering bureaucratic (OPA) ideal. The market ideal (NPM) however clearly dominates. The article concludes that communication along market purposes, principles and practices risks distancing Armed Forces further from society. Yet, an embryonic deliberative ideal (NPS)—much fuelled by the use of social media such as blogs—was also identified. This growing ideal holds the potential of infusing deliberative vigor into the organization and presumably facilitates the bridging of the gap to society.
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| 9. |
- Falasca, Kajsa, et al.
(författare)
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Where you lead we will follow : A longitudinal study of strategic political communication and inter-party relations in election campaigning
- 2017
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Ingår i: Journal of Public Affairs. - : Wiley. - 1472-3891 .- 1479-1854. ; 17:3
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Tidskriftsartikel (refereegranskat)abstract
- The ways in which election campaigns are planned, organized, and conducted have changed considerably during recent decades, and political parties constantly employ new ideas and practices in order to communicate as strategically and effectively as possible. The concept of strategic political communication refers to an organization's purposeful management of information and communication to achieve certain political goals. In this article, we focus on the role of the individual political party in developing election campaigning. The empirical material covers the 2002, 2006, and 2010 Swedish national election campaigns and illustrates how political parties lead and follow each other in the development of strategic political communication. By exploring party agency, this article contributes to the understanding of how ideas and practices of strategic political communication emerge and develop over time in election campaigning.
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| 10. |
- Gadolin, Christian, 1987-, et al.
(författare)
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Barriers and enablers of coordination across healthcare system levels
- 2023
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Ingår i: Journal of Public Affairs. - : John Wiley & Sons. - 1472-3891 .- 1479-1854. ; 23:4, s. 1-11
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Tidskriftsartikel (refereegranskat)abstract
- Coordination across healthcare system levels is a global imperative to ensure efficient resource utilization and provide high-quality care. The substantial body of research on coordination in healthcare mainly concerns coordination across professional and organizational domains. Consequently, there is a dearth of empirical research aimed at delineating the determinants of coordination across healthcare system levels. This paper describes and analyses the barriers and enablers of healthcare coordination across national, regional, and local system levels in a populous Swedish region. Individual interviews and focus group discussions, encompassing a total of 63 individuals, were conducted with managers, administrators, and politicians. The findings of the paper underscore that the barriers identified were most often of a structural or institutional character, whereas the enablers of the studied cross-level coordination were mostly relational. Therefore, we propose that future research should aim to further delineate the prerequisites for personal relationships to emerge, as well as how they may act as enablers of coordination across healthcare system levels.
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