| 1. |
- Berthon, Pierre, et al.
(författare)
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Unveiling videos : Consumer-generated ads as qualitative inquiry
- 2011
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Ingår i: Psychology & Marketing. - : Wiley. - 0742-6046 .- 1520-6793. ; 28:10, s. 1044-1060
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Tidskriftsartikel (refereegranskat)abstract
- Companies spend millions of dollars researching consumers, consumer attitudes to brands, and consumer uses of products. Yet the irony is that consumers are now doing this research themselves and posting their material to video-sharing sites such as YouTube. In this paper we argue that the BASIC IDS framework (Cohen, 1999) for dimensional qualitative research can be used to deconstruct consumer-generated videos to yield valuable insights into the paradoxes of consumer–service interactions. One category of service that has gained huge media attention of late, and yet is poorly understood, is the phenomenon of online social networks. Using three consumergenerated ads about the social networking site Facebook, we explore the paradoxes of consumer–service interaction, namely consumers’ ambivalent attitudes to the service, how the consumer uses and is used by the service, how the service both facilitates behavior and changes behavior, and how the service mediates social interactions yet drives social actors. Finally, we locate the findings in terms of the wider context of Gen Y and the digital revolution, specify limitations, and cite implications and avenues for future research.
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| 2. |
- Boon, Edward
(författare)
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A Qualitative Study of Consumer-Generated Videos about Daily Deal Web sites
- 2013
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Ingår i: Psychology & Marketing. - : Wiley. - 0742-6046 .- 1520-6793. ; 30:10, s. 843-849
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Tidskriftsartikel (refereegranskat)abstract
- Deal of the day, also known as social couponing, is an e-commerce business model that offers consumers heavily discounted deals on a regular (daily) basis, and gives merchants access to a mailing list of potential new customers in exchange for a commission. There are thousands of deal Web sites worldwide, offering deals from industries as diverse as hospitality, consumer electronics, fashion, and medical services. This study was performed to learn more about consumers' attitude toward deal of the day, and their motivations for purchasing (or not purchasing) daily deals. A systematic qualitative methodology called BASIC IDS was used to analyze 30 consumer-generated YouTube videos about deal Web sites. The analysis showed that many deal-prone consumers can be considered deal mavens; they take effort to learn about different sites and offerings and are eager to share their knowledge with others. Although many of these mavens show hedonistic shopping tendencies, others appear to focus mainly on utility, that is, monetary savings. Consumers with a negative attitude toward deal of the day are often worried about receiving poor service, and some believe that redeeming a deal voucher makes them look cheap.
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| 3. |
- Çakanlar, Aylin, 1991-, et al.
(författare)
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A systematic review on political ideology and persuasion
- 2023
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Ingår i: Psychology & Marketing. - : John Wiley & Sons. - 0742-6046 .- 1520-6793. ; 40:12, s. 2526-2538
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Tidskriftsartikel (refereegranskat)abstract
- Increasing political polarization in the United States and worldwide necessitates understanding of the key factors that can help shift different political groups' attitudes and behaviors regarding vital issues. In this article, we provide a systematic review of the research literature on political ideology and persuasion. By organizing the literature at three levels (self, social, and system), we propose an organizing framework for thinking about various persuasive factors that can encourage attitude and behavior change among conservatives and liberals. Our review highlights that considering the three levels at which persuasion operates can guide future theory and research, as well as provide practical tools for marketers and policymakers wishing to decrease ideological extremity and foster attitude and behavior change across both sides of the political divide.
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| 4. |
- Charry, Karine, et al.
(författare)
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Gamification's role in fostering user engagement with healthy food‐based digital content
- 2024
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Ingår i: Psychology & Marketing. - : John Wiley & Sons. - 0742-6046 .- 1520-6793. ; 41:1, s. 69-85
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Tidskriftsartikel (refereegranskat)abstract
- Though digital platforms (e.g., social media) are often used to promote unhealthy, calorie-dense foods, the dynamics characterizing consumers' engagement with healthy nutrition-based content (e.g., as stimulated trough gamification) on these platforms remains tenuous, warranting further exploration. Addressing this gap, we deploy a qualitative field study and two experiments to show that challenge, a gamification mechanic that relies on rewarding incremental behavioral (e.g., food choice) improvements, shapes consumers' enjoyment of, and engagement with, digital healthy food-based content. Study 1 (n = 95) shows that challenge induces consumer enjoyment, boosting their engagement with healthy food-related digital content. Study 2 (n = 94) corroborates these findings by revealing a serial mediation effect of gamification-based challenge on consumers' enjoyment of, and engagement with, healthy food-based content. Extending Study 1, we also identify engagement's positive effect on consumers' app reuse intent. Moreover, we identify a moderating role of consumers' stage of change-based action (i.e., readiness to act on their health), which strengthens the association of gamification-based challenge/enjoyment. Overall, the findings substantiate gamification's role in boosting consumers' engagement with digital healthy food-based content. We conclude by deriving pertinent implications from our analyses.
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| 5. |
- Gajic, Vladan, et al.
(författare)
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How do advertised prices affect consumers' financial well‐being and happiness?
- 2024
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Ingår i: Psychology & Marketing. - : John Wiley & Sons. - 1520-6793 .- 0742-6046.
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Tidskriftsartikel (refereegranskat)abstract
- Commercial advertisements are intended to persuade consumers to purchase products, but their influence can often extend unintentionally and uninvitedly to noncommercial domains. Researchers have uncovered many such unintended ad effects—from lowered self‐esteem to increased empathy. This paper adds to the research on unintended ad effects by examining the variable of price in advertisements, and its influence on people's perceived (1) financial well‐being, (2) happiness, (3) time–money evaluations (4) proneness to prosocial behavior, and (5) calculative mindset. The first study was conducted on Swedish nationals through the Swedish national survey company, Nepa. The participants were exposed to advertisements with high versus low levels of prices. We find that those exposed to lower‐priced ads feel better off financially, and consequently happier, place relatively higher value on time over money, and are more likely to help a friend in need than those exposed to higher‐priced ads. The second study was conducted on a US sample using Prolific and further investigated the mechanism behind the effects found in the first study. In this study, we again find an effect of advertised prices on happiness, but not on the other dependent variables. The study results shed new light on the role of advertising and prices on consumer's appraisal of their own financial‐ and psychological well‐being.
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| 6. |
- Hannah, David, et al.
(författare)
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From warrior to guardian: An autoethnographic study of how consumers think about and interact with the natural world
- 2023
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Ingår i: Psychology & Marketing. - : John Wiley & Sons. - 0742-6046 .- 1520-6793. ; 40:7, s. 1344-1360
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Tidskriftsartikel (refereegranskat)abstract
- Consumers are increasingly concerned about how their interactions with the natural world affect both the health of that environment, and their own well-being and enjoyment of life. More aware consumers seek to make sense of the natural world around them and consider how their consumer behavior impacts this environment. How actors notice and bracket ecologically material cues from a stream of experience and build connections and causal networks between these has been referred to as ecological sensemaking. This research examines ecological sensemaking in a specific context, that being in the experience of catch-and-release fishing. Data were gathered through a process of autoethnographic inquiry obtained over the course of four fishing trips. The results reflect the process of ecological sensemaking pertaining to the experience. Through the findings, we propose a new concept, ecological reasoning, which seeks to provide a critical link between ecological sensemaking and ecological embeddedness. Using this new concept, the research contributes to extant understanding of how consumers think about and interact with the natural world. Apart from constructing an overarching narrative of the experience, four subnarratives are also identified, in a chronological sequence that comprises the entire experience of catch-and-release fishing. The findings have implications for the broader management and marketing disciplines seeking to establish better ways of interacting with the natural world, both for themselves and their consumers.
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| 7. |
- Hartmann, Benjamin J., et al.
(författare)
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Exploring consumptive moments of value-creating practice in online community
- 2015
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Ingår i: Psychology & Marketing. - : Wiley. - 0742-6046 .- 1520-6793. ; 32:3, s. 319-340
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Tidskriftsartikel (refereegranskat)abstract
- Conceptual blind spots persist when it comes to understanding the value of consumptive dimensions of participation, such as lurking, in online community. This article uses a practice-theoretical lens to conceptualize the consumptive moments of online community practices and explores how they shape different value outcomes. Building on a mixed-method investigation through two studies within an online gardening community, findings reveal two specific consumptive moments, direct and vicarious, and their differential role in the creation of community engagement and vitality. These findings suggest that lurking is not adequately described as a unidimensional construct, but is best understood as vicarious consumptive moments of specific online community practices with distinctive value outcomes. Implications for research on online consumption community are discussed.
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| 8. |
- Hollebeek, Linda, et al.
(författare)
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Crafting conceptual proposition-based contributions : The 7C framework
- 2024
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Ingår i: Psychology & Marketing. - : John Wiley & Sons. - 0742-6046 .- 1520-6793.
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Forskningsöversikt (refereegranskat)abstract
- The declining number of conceptual articles, particularly in psychology and marketing (P&M), represents a key concern for the continued advancement of the body of knowledge. Proposition-based works, a key conceptual article subtype, offer theoretical propositions that introduce new concepts and theorize regarding their specific theoretical associations. However, relatively few guidelines for the preparation of these articles exist, leaving scholars in the dark regarding their development. Addressing this gap, we propose a framework summarizing the development of proposition-based research, offering a step-by-step guide to craft these contributions. The framework identifies the (1) key role of topic (e.g., a focal P&M concept) problematization and motivation, which may be an existing but under-explored or a new-to-P&M topic, and (2) application of a broader (e.g., meso- or macro-foundational) theory to frame the topic, which should exhibit a level of fit with one another. The framework also suggests that the chosen topic and theory co-infuse the development of the model and propositions, for which we provide relevant guidelines. We link this theoretical co-infusion process to prior intra-proposition recommendations (i.e., propositional clarity, consistency, conciseness, and contribution), which are supplemented with the proposed inter-proposition guidelines of propositional conceptual distinctiveness, comprehensiveness, and coherence.
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| 9. |
- Hollebeek, Linda, et al.
(författare)
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Engaging consumers through artificially intelligent technologies : Systematic review, conceptual model, and further research
- 2024
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Ingår i: Psychology & Marketing. - : John Wiley & Sons. - 0742-6046 .- 1520-6793. ; 41:4, s. 880-898
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Forskningsöversikt (refereegranskat)abstract
- While consumer engagement (CE) in the context of artificially intelligent (AI-based) technologies (e.g., chatbots, smart products, voice assistants, or autonomous cars) is gaining traction, the themes characterizing this emerging, interdisciplinary corpus of work remain indeterminate, exposing an important literature-based gap. Addressing this gap, we conduct a systematic review of 89 studies using the Preferred Reporting Items for Systematic reviews and Meta-Analyses (PRISMA) approach to synthesize the AI-based CE literature. Our review yields three major themes of AI-based CE, including (i) Increasingly accurate service provision through AI-based CE; (ii) Capacity of AI-based CE to (co)create consumer-perceived value, and (iii) AI-based CE's reduced consumer effort in their task execution. We also develop a conceptual model that proposes the AI-based CE antecedents of personal, technological, interactional, social, and situational factors, and the AI-based CE consequences of consumer-based, firm-based, and human-AI collaboration outcomes. We conclude by offering pertinent implications for theory development (e.g., by offering future research questions derived from the proposed themes of AI-based CE) and practice (e.g., by reducing consumer-perceived costs of their brand/firm interactions).
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| 10. |
- Hollebeek, Linda, et al.
(författare)
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Hallmarks and potential pitfalls of customer- and consumer engagement scales : a systematic review
- 2023
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Ingår i: Psychology & Marketing. - : John Wiley & Sons. - 0742-6046 .- 1520-6793. ; 40:6, s. 1074-1088
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Tidskriftsartikel (refereegranskat)abstract
- Multiple scales measuring a customer's, or consumer's, engagement (CE) with a brand or specific brand elements (e.g., advertising/social media content) have been proposed in the literature, offering researchers different options to gauge CE. However, the myriad proposed operationalizations can yield confusion among scholars regarding how to best capture CE, exposing a growing issue for CE research. Addressing this issue, we take stock of major scales measuring a CE with a brand or specific brand elements. To achieve this objective, we performed a systematic review of major CE scale development articles (2005 to January 2023) using the Preferred Reporting Items for Systematic reviews and Meta-Analyses (PRISMA) approach. We systematically evaluated these scales in terms of their respective CE conceptualization, dimensionality, itemization, and underlying theoretical perspective. We also identify potential scale-related risks, or pitfalls, exposing important insight for CE researchers. Overall, the results suggest the existence of theoretical contamination in specific CE measures (e.g., through the inclusion of related concepts in the proposed CE definition), compromising their theoretical rigor and raising a need for scholars to verify the theoretical underpinnings of their adopted CE scales.
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