| 1. |
- Andersson, Tommy D., 1947, et al.
(författare)
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Factors Influencing Grant and Sponsorship Revenue for Festivals
- 2013
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Ingår i: Event Management. - 1525-9951. ; 17:3, s. 195-212
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Tidskriftsartikel (refereegranskat)abstract
- This article contributes to event management theory and practice, and more generally to sponsorship research, by examining grant and sponsorship revenue for festivals. In particular, a number of factors that appear to influence the amounts and sources of external revenues are examined for significant differences. Data obtained from 260 festival managers in Australia, Norway, Sweden, and UK are compared with respect to their events’ revenue sources, ownership, and other factors thought to influence revenue. Statistical tests reveal that festival size (i.e., attendance), professionalism (as measured by staff members), and the “fit” between event and sponsor (as measured by type of event correlated with different sponsors and grant sources) significantly affect festival revenue. It is argued in the conclusion that by applying certain strategies festival managers can enhance their external revenue generation and support. Future research needs and theory development are discussed in the conclusions, focused on a new set of propositions derived from the analysis.
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| 2. |
- Armbrecht, John
(författare)
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AN EVENT QUALITY SCALE FOR PARTICIPATORY RUNNING EVENTS
- 2020
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Ingår i: Event Management. - 1525-9951. ; 24:1, s. 139-152
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Tidskriftsartikel (refereegranskat)abstract
- Research question: This study focuses on the perceived quality of participatory event experiences by addressing the following question: What are the important aspects of the event experience? Research methods: The aim is to develop and refine a scale to measure the quality of the event experience for runners at a participatory event. The objective is to combine, apply, test, and refine the existing scales to increase our understanding of the perceived quality of events among amateur running athletes. Both affective and cognitive dimensions are included in the scale. Based on seven dimensions and 36 items, a formal scale development process is adopted. The data consist of 1923 observations collected during a participatory event with approximately 60,000 registered participants. Results: The seven-factor model, including immersion, surprise, participation, fun, social aspects, hedonic aspects and service quality, was gradually revised in favour of a four-factor solution: service quality, hedonic aspects, fun and immersion. As a result, 73.1% of the variance is extracted. Implications: This study contributes to a refined scale measuring the perceived event quality of participatory events. Service quality accounts for more than half of the variance extracted. Researchers should continue to develop research on the critical experiential dimensions in an event context. Furthermore, the links between the constructs need attention. The results suggest that event organizers should evaluate their events and event portfolios based on the scale and take actions to increase the perceived quality of these events.
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| 3. |
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| 4. |
- Elbe, Jörgen, et al.
(författare)
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Mobilizing marginal resources for public events
- 2007
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Ingår i: Event Management. - : Cognizant, LLC. - 1525-9951 .- 1943-4308. ; 10:2-3, s. 175-183
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Tidskriftsartikel (refereegranskat)abstract
- Marginal resources are important for organizers of public events. In the present context, marginal resources are defined as resources that providers can offer to events in periods when these resources cannot be put to productive use in their regular operations. Such marginal resources are often mobilized through networks of social relationships when the resource providers regard a connection to the public event as being valuable. The mobilization of marginal resources is analyzed using a network approach and by analyzing the motives of the participating resource providers. Cases involving two public events are presented in order to illustrate the mobilization and the development of patterns and routines over time. The cases indicate that resources are mainly mobilized through networking. Building and using the legitimacy of the event are important factors in this process. The actors providing resources are motivated by a mix of interests, but most of them have an idealistic interest in the event. The mobilized resources are combined in ways that create economy of scope and scale for the organizer. Over time, a recurring event benefits from experience and learned behavior among the actors involved. It seems to be easier to mobilize resources in a community where the actors, and clusters of actors, are well connected with each other
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| 5. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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Multibrand events and social media engagement : Concentration or spillover?
- 2020
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Ingår i: Event Management. - : Cognizant Communication Corporation. - 1525-9951 .- 1943-4308. ; 24:2-3, s. 253-262
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Tidskriftsartikel (refereegranskat)abstract
- To what degree do participating and nonparticipating brands enjoy engagement of social media users in the setting of multibrand events? Based on empirical material comprising 4,424 user-generated content published before, during, and after Fashion Week Stockholm in February 2016, this article illustrates how the studied multibrand event both concentrated engagement for participating brands and created spillover engagement to other, nonparticipating brands. Therefore, these findings question whether individual brands benefit from being official participants in multibrand events. This article contributes to the field of event management by illustrating the dynamic interplay between engagement created in social media and multibrand events, while also highlighting associated conceptual and managerial implications.
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| 6. |
- Getz, Donald, 1949, et al.
(författare)
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Festival Stakeholder Roles : Concepts and Case Studies
- 2007
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Ingår i: Event Management. - : Cognizant Communication Corporation. - 1525-9951 .- 1943-4308. ; 10:2
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Tidskriftsartikel (refereegranskat)abstract
- In this exploratory research, multiple case studies of various types of festivals in two countries reveal how festival managers work with stakeholders and who they are. Stakeholders' roles are categorized as regulator, facilitator, coproducer, supplier, collaborator, audience, and the impacted, and the results show clearly that key stakeholders take multiple roles affecting the organization. Practical implications are drawn for event managers regarding the identification, evaluation, and management of stakeholder relationships. Drawing on resource dependency and stakeholder theories, a conceptual model is presented that illustrates the conclusion that festivals and events are produced within and by a set of managed stakeholder relationships. Recommendations are made for development of this line of research and theory building.
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| 7. |
- Getz, Donald, 1949, et al.
(författare)
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Food events in lifestyle and travel
- 2015
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Ingår i: Event Management. - 1525-9951. ; 19:3, s. 407-419
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Tidskriftsartikel (refereegranskat)abstract
- A large-scale survey of food lovers revealed the critical importance of planned events in their lifestyles and travel. Details provided in this article include participation frequencies for various foodrelated events, segmentation based on food-event attendance, and the differences between segments in terms of preferences for enjoyment events versus learning events. The small segment most likely to travel for food experiences, called dynamic foodies, prefers specialist learning events. The much larger segment, called active foodies, prefers enjoyment events, suggesting that higher levels of involvement translate into demand for more specialized benefits. Conclusions are drawn for food events and their marketing, and for destination development and marketing to food tourists. Research needs are identified. © 2015 Cognizant Comm. Corp.
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| 8. |
- Gration, D., et al.
(författare)
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Resident valuation of planned events: An event portfolio pilot study
- 2016
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Ingår i: Event Management. - 1525-9951. ; 20:4, s. 607-622
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Tidskriftsartikel (refereegranskat)abstract
- Residents of the Sunshine Coast region in Queensland, Australia, were surveyed on the subject of planned events in their region with the main aim of determining how and why they value events. It was revealed that residents gained considerable use value from events that they attended as audience or otherwise participated in, expressed strong support for a range of events (with a preference for community festivals), and overall did not believe that problems or costs were serious. Residents also indicated strong nonuse values (being existence, option, and bequest values) for events in general. Our findings are positioned within the body of literature concerning impact assessment (specifically, resident perceptions and attitudes towards events), valuation (i.e., the worth of events), and policy and strategy concerning community events and event tourism. © 2016 Cognizant, LLC.
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| 9. |
- Gyimóthy, Szilvia, et al.
(författare)
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Social media cocreation strategies : The 3Cs
- 2015
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Ingår i: Event Management. - : Cognizant Communication Corporation. - 1525-9951 .- 1943-4308. ; 19:3, s. 331-348
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Tidskriftsartikel (refereegranskat)abstract
- This article explores how social media becomes a part of integrated marketing communications of festival organizations. The purpose of this article is to conceptualize the cocreation of festival experiences online by comparing managerial strategies and communicative patterns of three large Scandinavian music festivals: Storsjöyran, Way Out West (Sweden), and Roskilde Festival (Denmark). The theoretical point of departure is taken in the literature on consumer-producer cocreation, originating from recent conceptualizations of the service-dominant logic and a tribal perspective on consumption. Based on the empirical findings, we propose an analytical framework to improve our understanding of the management of social media communications, offering three distinct value cocreation strategies in a festival context. © 2015 Cognizant Comm. Corp.
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| 10. |
- Koenigstorfer, Joerg, et al.
(författare)
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THE STATE OF PLAY BETWEEN MANAGING MAJOR SPORTS EVENTS AND HUMAN RIGHTS: A SCOPING REVIEW
- 2023
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Ingår i: Event Management. - 1525-9951. ; 27:6, s. 823-849
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Tidskriftsartikel (refereegranskat)abstract
- This scoping review integrates literature from diverse perspectives to better understand when and how management of major sport events promotes or harms human rights. The authors critically review 130 peer-reviewed English language articles to identify conceptual contributions to research and practice. The findings reveal that politics and political reform, legal frameworks, and organizational actions are crucial influences in when and how management of events promotes or harms human rights. The most frequently considered rights in the literature are: equality, human trafficking related, sport as a human right, worker rights, and freedom of residence. Activism for human rights stimulates change within relevant stakeholders via collaboration, naming and shaming, in-public debates, and media coverage. The committed, transparent, and inclusive consideration of human rights in all stages of managing sport events (from bid preparation, bidding, planning, and hosting to postevent leverage) may increase the likelihood that the event has social benefits.
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