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| 2. |
- Elbe, Jörgen, et al.
(författare)
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Mobilizing marginal resources for public events
- 2007
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Ingår i: Event Management. - : Cognizant, LLC. - 1525-9951 .- 1943-4308. ; 10:2-3, s. 175-183
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Tidskriftsartikel (refereegranskat)abstract
- Marginal resources are important for organizers of public events. In the present context, marginal resources are defined as resources that providers can offer to events in periods when these resources cannot be put to productive use in their regular operations. Such marginal resources are often mobilized through networks of social relationships when the resource providers regard a connection to the public event as being valuable. The mobilization of marginal resources is analyzed using a network approach and by analyzing the motives of the participating resource providers. Cases involving two public events are presented in order to illustrate the mobilization and the development of patterns and routines over time. The cases indicate that resources are mainly mobilized through networking. Building and using the legitimacy of the event are important factors in this process. The actors providing resources are motivated by a mix of interests, but most of them have an idealistic interest in the event. The mobilized resources are combined in ways that create economy of scope and scale for the organizer. Over time, a recurring event benefits from experience and learned behavior among the actors involved. It seems to be easier to mobilize resources in a community where the actors, and clusters of actors, are well connected with each other
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| 3. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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Multibrand events and social media engagement : Concentration or spillover?
- 2020
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Ingår i: Event Management. - : Cognizant Communication Corporation. - 1525-9951 .- 1943-4308. ; 24:2-3, s. 253-262
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Tidskriftsartikel (refereegranskat)abstract
- To what degree do participating and nonparticipating brands enjoy engagement of social media users in the setting of multibrand events? Based on empirical material comprising 4,424 user-generated content published before, during, and after Fashion Week Stockholm in February 2016, this article illustrates how the studied multibrand event both concentrated engagement for participating brands and created spillover engagement to other, nonparticipating brands. Therefore, these findings question whether individual brands benefit from being official participants in multibrand events. This article contributes to the field of event management by illustrating the dynamic interplay between engagement created in social media and multibrand events, while also highlighting associated conceptual and managerial implications.
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| 4. |
- Getz, Donald, 1949, et al.
(författare)
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Festival Stakeholder Roles : Concepts and Case Studies
- 2007
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Ingår i: Event Management. - : Cognizant Communication Corporation. - 1525-9951 .- 1943-4308. ; 10:2
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Tidskriftsartikel (refereegranskat)abstract
- In this exploratory research, multiple case studies of various types of festivals in two countries reveal how festival managers work with stakeholders and who they are. Stakeholders' roles are categorized as regulator, facilitator, coproducer, supplier, collaborator, audience, and the impacted, and the results show clearly that key stakeholders take multiple roles affecting the organization. Practical implications are drawn for event managers regarding the identification, evaluation, and management of stakeholder relationships. Drawing on resource dependency and stakeholder theories, a conceptual model is presented that illustrates the conclusion that festivals and events are produced within and by a set of managed stakeholder relationships. Recommendations are made for development of this line of research and theory building.
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| 5. |
- Gyimóthy, Szilvia, et al.
(författare)
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Social media cocreation strategies : The 3Cs
- 2015
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Ingår i: Event Management. - : Cognizant Communication Corporation. - 1525-9951 .- 1943-4308. ; 19:3, s. 331-348
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Tidskriftsartikel (refereegranskat)abstract
- This article explores how social media becomes a part of integrated marketing communications of festival organizations. The purpose of this article is to conceptualize the cocreation of festival experiences online by comparing managerial strategies and communicative patterns of three large Scandinavian music festivals: Storsjöyran, Way Out West (Sweden), and Roskilde Festival (Denmark). The theoretical point of departure is taken in the literature on consumer-producer cocreation, originating from recent conceptualizations of the service-dominant logic and a tribal perspective on consumption. Based on the empirical findings, we propose an analytical framework to improve our understanding of the management of social media communications, offering three distinct value cocreation strategies in a festival context. © 2015 Cognizant Comm. Corp.
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| 6. |
- Kwiatkowski, Grzegorz, et al.
(författare)
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Building a resilient event sector in times of uncertainty
- 2023
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Ingår i: Event Management. - : Cognizant Communication Corporation. - 1525-9951 .- 1943-4308. ; 27:4, s. 481-498
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Tidskriftsartikel (refereegranskat)abstract
- This paper offers a novel context-based resilience model to identify and discuss the sources of the resilience of event ecosystems during the COVID-19 pandemic. In particular, the study employs a mixed-method (quantitative and qualitative) approach to study how event ecosystems have evolved due to the COVID-19 pandemic. Special attention is given to their adaptability and transformability capacities. Understanding how event ecosystems change under unexpected circumstances will promote solutions that strengthen the sector’s resilience in a global pandemic and the post-pandemic reality. Therefore, the research contributes twofold to the existing literature on event crisis management. First, it proposes a context-based event ecosystem resilience framework (CEER) to enable a more comprehensive understanding of what makes event ecosystems resilient and responsive to the changing environment in which they operate. Second, it takes on a challenge to conduct an empirical investigation of various aspects of the CEER model in the context of the COVID-19 pandemic.
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| 7. |
- Larson, Mia, et al.
(författare)
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Organizing Events : Managing Conflict and Consensus in a Political Market Square
- 2001
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Ingår i: Event Management. - : Cognizant Communication Corporation. - 1525-9951 .- 1943-4308. ; 7:1, s. 51-65
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Tidskriftsartikel (refereegranskat)abstract
- Events are organized by several different actors with individual interests. In order to perform the project task at hand, actors form relationships aimed at cooperation. Relationships involve political processes, which can be understood from a consensus and a conflict perspective. From the consensus perspective, mutual commitment, trust, and conversation are important to build fruitful relationships. From the conflict perspective, tensions, conflicts, and power games are considered unavoidable aspects of social interaction, which create change and renewal. This article aims at describing and understanding political processes in event project networks. The findings suggest that processes within project networks are predominantly based on either a consensus or a conflict perspective. However, consensus and conflict are not to be regarded as poles apart. Instead, they are intertwined and coexist in relational interaction. Actors use different strategies to manage political processes, aiming at building either legitimacy or mutual commitment.
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| 8. |
- Larson, Mia, et al.
(författare)
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The legitimacy of festivals and their stakeholders : Concepts and propositions
- 2015
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Ingår i: Event Management. - : Cognizant Communication Corporation. - 1525-9951 .- 1943-4308. ; 19:2, s. 159-174
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Tidskriftsartikel (refereegranskat)abstract
- This conceptual article provides an overview of organizational and stakeholder legitimacy as applied to the study of festivals and their networks of stakeholders. Legitimacy is shown to be a vital condition for festival acceptance and sustainability. Different kinds of criteria for judging legitimacy (legal, pragmatic, moral, and cognitive) are illustrated by reference to typical festival stakeholders. As well, legitimacy can either be situational, depending on problems at hand, or more permanently derived from legal status or institutional arrangements and ownership. Networks of stakeholders have to be considered, and at the levels of industry (i.e., the festival/event sector), area (e.g., festivals in a city), and firm (the festival organization). This article concludes with a discussion of practical management implications, and with a set of propositions that can be used as hypotheses to be tested and as a general guide for future research and interdisciplinary theory building. © 2015 Cognizant Comm. Corp.
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| 9. |
- Laurell, Christofer, 1987-, et al.
(författare)
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Digital festival engagement : On the interplay between festivals, place brands, and social media
- 2018
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Ingår i: Event Management. - : Cognizant Communication Corporation. - 1525-9951 .- 1943-4308. ; 22:4, s. 527-540
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Tidskriftsartikel (refereegranskat)abstract
- This article aims to explore the digitization of festival engagement due to the emergence of social media and the associated consequences this development brings for festivals and place brands. This is done by drawing on a study of eight festivals that took place in Sweden during the summer of 2015. In total, a material of 77,034 user-generated contents published in social media were collected and analyzed. The presented results illustrate that the studied festivals enjoy considerable levels of digital engagement and that this also generates engagement for the associated places in which the festivals take place. In view of these findings, this article presents the concepts of digital festival engagement and digital place-brand engagement to explain the interplay that takes place between festivals and place brands in social media. By doing so, this article contributes to extant literature within the field of event management by depicting how the digitization of festival engagement adds increased complexity as engagement manifests both physically and digitally, which in turn gives rise to several conceptual and managerial challenges in regards to the management of consumer engagement.
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| 10. |
- Lexhagen, Maria, et al.
(författare)
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Festival coordination : An exploratory study on intention to use mobile devices for coordination of a festival
- 2004
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Ingår i: Event Management. - 1525-9951 .- 1943-4308. ; 9:3, s. 133-146
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Tidskriftsartikel (refereegranskat)abstract
- In this study we focus on the use of a mobile coordination service used to coordinate Storsjöyran a music festival held yearly in Östersund in Sweden. A description of the mobile service is given, and an empirical study focusing on users motives for using the mobile coordination service is reported. The results point to the importance of developing mobile coordination services that are perceived as enjoyable and useful to motivate usage among festival staff.
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