| 1. |
- Baltz, André, 1986-
(författare)
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What's so social about Facebook? : Distant reading of Swedish local government Facebook pages, 2010-2017
- 2023
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Ingår i: International Journal of Strategic Communication. - : Routledge. - 1553-118X .- 1553-1198. ; 17:2, s. 113-133
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Tidskriftsartikel (refereegranskat)abstract
- Social media, particularly its more social aspects, can be challenging for organizations. In this article local governments' communication on Facebook is used as a case study and analyzed through a mixed methods approach, utilizing distant and close readings of 50,000 Facebook posts from 23 Swedish local governments. The aim is to investigate patterns in both content and style with a particular focus on social interaction, drawing on a neo-institutional approach and the idea that communication can play an explicit social function. The findings suggest that local governments used Facebook mainly to inform citizens, whereas dialogue and discussion were directed elsewhere. When local governments translate social media into practice, it seems to be done in line with established channels and ways of communicating. These findings underline the need to understand local governments' use of social media in relation to concepts such as openness and control, where attempts are made to control an uncontrollable online environment. Another key finding is that local governments seemed to post when there was very little or nothing to say; they posted about the mundane, trivial, and ordinary. These findings indicate an adaptation of the language and discourse of social media which contrasts with bureaucratic language.
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| 2. |
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| 3. |
- Engwall, Lars, 1942-, et al.
(författare)
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Management Consulting : Dynamics, Debates and Directions
- 2013
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Ingår i: International Journal of Strategic Communication. - 1553-118X .- 1553-1198. ; 7:2, s. 84-98
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Tidskriftsartikel (refereegranskat)abstract
- The purpose of this article is to: (i) provide a brief overview of the emergence and dynamics of the management consulting industry, (ii) summarize the findings from the extant literature, and (iii) identify relevant issues for related research in strategic communication. The article begins by putting management consulting into context by relating it to three other fields of management: practice, education and publishing, pointing out how their interaction furthers the diffusion of management ideas. Then, the article provides an overview of the development of management consulting, showing how consulting activities and firms changed in line with their client organizations, while managing to derive continued legitimacy by adapting their image to different types of “professionalism.” Finally, the article reviews the extant research on management consulting along three levels of analysis: industry, firm, and project, and discusses the implications of its main debates and insights for strategic communication consulting.
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| 4. |
- Eriksson, Mats, 1970-
(författare)
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Lessons for Crisis Communication on Social Media : A Systematic Review of What Research Tells the Practice
- 2018
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Ingår i: International Journal of Strategic Communication. - : Lawrence Erlbaum Associates. - 1553-118X .- 1553-1198. ; 12:5, s. 526-551
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Forskningsöversikt (refereegranskat)abstract
- This study analyzes explicit pieces of advice for effective social media crisis communication given by researchers in various sub-disciplines of strategic communication. The themes are identified by a systematic content analysis of peer-reviewed journal articles and conference papers (n = 104) published between 2004 and 2017. Five overall thematic "lessons" are identified and critically discussed. These are that effective social media crisis communication is about: (1) exploiting social media’s potential to create dialogue and to choose the right message, source and timing; (2) performing pre-crisis work and developing an understanding of the social media logic; (3) using social media monitoring; (4) continuing to prioritize traditional media in crisis situations; and finally (5) just using social media in strategic crisis communication. These guidelines mainly emerged from quantitative research conducted in the context of the United Stated and on Twitter. There is need for more research focusing on other platforms and other empirical material. There is also a future need for an in-depth methodological discussion of how to further bridge the gap between research and practice on a global scale, and how to develop more evidence-based recommendations for strategic crisis communication practitioners.
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| 5. |
- Eriksson, Mats, 1970-
(författare)
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On-line strategic crisis communication : in search of a descriptive model approach
- 2012
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Ingår i: International Journal of Strategic Communication. - : Routledge. - 1553-118X .- 1553-1198. ; 6:4, s. 309-327
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Tidskriftsartikel (refereegranskat)abstract
- This study presents a descriptive model approach (“additional one-way channel,” “platform and hub,” “palpus,” “networks,” “action-nets”) for the understanding and practice of strategic, on-line crisis communication. The proposed models rely on various theoretical approaches such as Gilpin and Murphy’s (2006, 2008, 2010) and Czarniawska’s (2009) theories of “classical” and “new” paradigms for the understanding and practice of crisis management and crisis communication in general. This study’s empirical material, on which the models are based and by which they are illustrated, comprises a series of in-depth interviews conducted between 2005 and 2011 with 24 Swedish strategic communication practitioners, who are experienced in the field of on-line crisis communication. Based on the study’s results and the identified models, it is apparent that strategic on-line crisis communicationis about more than just building relationships with external audiences and practicing issue management in times of crises. Therefore, this study highlights today’s and tomorrow’s interweaving of different logics and practices of strategic on-line crisis communication.
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| 6. |
- Fredriksson, Magnus, 1970-, et al.
(författare)
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Diverging principles for strategic communication in government agencies
- 2016
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Ingår i: International Journal of Strategic Communication. - 1553-118X .- 1553-1198.
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Tidskriftsartikel (refereegranskat)abstract
- The aim of this article is to analyze how public authorities deal with strategic communication and how it gets redefined and reformulated in relation to rules, norms and ideas permeating different contexts. Research on strategic communication tends to oversee such differences and what consequences they have for what it is that mobilizes the use of communication in various settings. Instead mainstream literature often stresses the commonalities and the idea of strategic communication as guided by one set of values. This limited focus tends to make the literature insensitive to the context where communication takes place, what aim it is set to fulfil, and what organization there is at hand.Informed by an increasing literature on organizational institutionalism we seek to challenge these assumptions. With a textual analysis of policies and strategy documents from 173 Swedish government agencies we examine what multiple and contradictory institutional conditions mean for how strategic communication is conceptualized. The results show that there are four frequent principles for strategic communication mobilized by the agencies. The results also show that a vast majority of the agencies are trying to handle conflicting principles when they form frameworks and strategies for their communication activities.We use the results as a point of departure for a critical discussion whether complex and pluralistic conditions are to be defined as problematic and necessary to be resolved (as mainstream literature would suggest) or as unavoidable and something authorities must be able to handle.
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| 7. |
- Fredriksson, Magnus, 1970, et al.
(författare)
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Introduction to special Issue : Characteristics of Public Sectors and Their Consequences for Strategic Communication
- 2016
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Ingår i: International Journal of Strategic Communication. - : Taylor & Francis Group. - 1553-118X .- 1553-1198. ; 10:3, s. 149-152
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Tidskriftsartikel (refereegranskat)abstract
- Research on strategic communication often deals with a general idea of organizations without specifications of what type of organization it sets under investigation. However, it often focuses on markets and perceives “corporations” as its role model. This means that the certain conditions that applies to other sectors—such as the public sector- tends to be overseen. Even though these conditions have extensive consequences for how, when, where, and why organizations can or are expected to communicate. This special issue is an attempt to reduce some of this imbalance and in this short introduction, we point out some of the characteristics that are typical for public sector organizations (PSO) in general; including their political nature, their lack of autonomy, their mission to handle problems rather than take advantage of an opportunities, their inherent conflicts between general principles, professional groups and stakeholder interests as well as an extensive demand for transparency. The articles included in the special issue are also shortly introduced.
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| 8. |
- Grandien, Christina, 1977-, et al.
(författare)
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Organizing and disorganizing strategic communication : Discursive institutional change in dynamics in two communication departments
- 2016
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Ingår i: International Journal of Strategic Communication. - 1553-118X .- 1553-1198. ; 10:4, s. 332-351
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Tidskriftsartikel (refereegranskat)abstract
- This article explores the institutionalization of strategic communication as a dynamic interplay between macro- and mesolevel discourses. The change processes in the two cases of this study involved both a reorientation of the purpose of the communication function and a physical relocation of the professionals to a centralized department. In both organizations, the transformation toward a strategic management function failed and the communication professionals are now working in ways similar to those before the change was initiated. The analysis illustrates that the institutionalization of strategic communication is effected by organizational-level processes and mechanisms that are not always controlled by communication professionals. The institutionalization of strategic communication is bound by organizational discourses as well as by the actions of communication practitioners and general managers. The study also shows that macro- and mesolevel discourses influence the ways in which change initiatives are translated and strategic communication effected on an organizational level. Hence, institutionalization processes of strategic communication will comply with management trends but can change direction when these trends are challenged. Our results expose that new ideas or practices of strategic communication are translated discursively within organizations in processes of recontextualization, reinterpretation, and reframing. Consequently, new ideas and practices of strategic communication are adjusted to organizational discourses and organizational settings. The translation of a new idea or practice will therefore change the initial meaning of that same idea or practice. For that reason, institutionalization of strategic communication should not be reduced to a unidirectional process but conceptualized as a dynamic interplay between discourses on different levels that moves institutionalization in multiple directions.
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| 9. |
- Hamrin, Solange
(författare)
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Recontextualizing communicative leadership : The interplay of discourses in a Swedish multinational organization
- 2016
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Ingår i: International Journal of Strategic Communication. - 1553-118X .- 1553-1198. ; 10:1, s. 18-35
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Tidskriftsartikel (refereegranskat)abstract
- This study employs a discursive lens to empirically analyze the sensemaking of leaders and employees’ communication in four different cultural contexts within a multinational organization. Communicative leaders were defined and recontextualized as strategists, interpreters/translators, instructors/facilitators, and sensemakers, considering their communication behaviors and attitudes to employees. Data suggest that the recontextualization of micro-discourses of communication and leadership emphasizes the interplay of local and global contexts in discourses of leadership. The data also indicate that contexts (and consequently macro- and micro-discourses) are blended in leaders’ and employees’ accounts, shaping constructions of communicative leadership depending on different contextual conditions. The interplay is important to form a suitable leadership discourse that makes sense for the local members and helps them work together more effectively.
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| 10. |
- Johansson, Catrin, 1967-, et al.
(författare)
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Strategic Leadership Communication for Crisis Network Coordination
- 2017
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Ingår i: International Journal of Strategic Communication. - 1553-118X .- 1553-1198. ; 11:4, s. 324-343
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Tidskriftsartikel (refereegranskat)abstract
- In large-scale societal crises, organizations involved in saving lives and protecting the public need to collaborate and coordinate their crisis communication to minimize damage and increase resilience. This study analyzed strategic leadership communication fostering such coordination in a network consisting of 24 members representing a variety of authorities, organizations and units established during a large forest fire in Sweden. As the crisis unfolded over a two-week period, 10 network meetings were observed and audio recorded. Discourse analysis was employed to analyze network leaders’ and members’ communication during the meetings. Findings illustrate that leadership communication strategies that fostered networked coordination of organizations’ crisis communication differ in significant ways from leadership communication in noncrisis and team contexts. Salient leadership communication strategies of directing/structuring and encouraging/facilitating were employed during crisis network meetings and functioned to coordinate involved organizations’ crisis communication efforts during time pressure. The study contributes with new knowledge of strategic leadership communication for crisis network coordination, which is important to crisis management and can be used in crisis preparation to enhance resilience.
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