| 1. |
- Berndt, Adele, 1966-, et al.
(författare)
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Evaluating the readability of marketing research textbooks: an international comparison
- 2014
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Ingår i: Journal of International Business Education. - : Emerald Group Publishing Limited. - 1649-4946 .- 2044-4575. ; 7:1, s. 47-59
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: Locally authored textbooks are used at tertiary South African institutions to assist in marketing research studies. The purpose of this paper is to investigate the readability of locally authored marketing research textbooks in South Africa and compare them with international (USA) texts.Design/methodology/approach: South African marketing research textbooks (authored locally) used at South African institutions were identified. Electronic versions of the textbooks were used and analysed using accepted readability formulae. The same procedure was used with texts produced in the USA and the findings of each were compared.Findings: The South Africa texts scored higher on the Flesch Reading Ease score than US texts, which links to the target audience of these books (undergraduate students), while also being cognisant of the reading skills of the target audience but their score still describes them as “difficult”.Research limitations/implications: The original formulae and theory tend to be dated, though there are recent studies into readability in other areas of business studies. There are also those that question the applicability of readability formulae in the tertiary environment.Practical implications: Instructors need to ensure that material is at a suitable reading level to maximise the student’s learning. For publishers and authors, this means that the examples and illustrations used need to be linked to the context in which the student lives and functions, and not just focus on the English used in the text.Originality/value: While studies have been conducted into the readability of US textbooks, there is little published research into the readability of regional marketing research textbooks in other contexts to facilitate comparison.
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| 2. |
- Devine, Åsa, 1972-, et al.
(författare)
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Promoting Deep Learning Through Integration of a Tri-sequel Role Play
- 2021
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Ingår i: Journal of International Business Education. - : Neilson Journals Publishing. - 1649-4946 .- 2044-4575. ; 16, s. 137-154
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Tidskriftsartikel (refereegranskat)abstract
- Undergraduate students tend to struggle with courses offered in abstract fields such a Marketing Strategy, due to a lack of relevant work experience. As a consequence, the topic becomes difficult for students to comprehend. Based on a case study, this paper describes how the integration of the active learning technique of role play is used in an undergraduate course Cases in Marketing Strategy, in order to foster deep learning. Particular emphasis is placed on the seemingly overlooked area of role play progression. The role play setting is tri-sequel with a point of departure in three progressively more complex business cases for which empirical insight is available from three years of offering the course. Contributions include a discussion of progression on several levels within the sequential role play setting, and a role play model is offered as a tool for visualizing and analyzing sequential role play advancement in such courses. The paper is rounded off with recommendations for teachers in higher education that are interested in integrating sequential role play in abstract university courses.
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| 3. |
- Gil, Miguel
(författare)
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The Use of Excel and Its Impact on Student Performance in a Finance Course at a Mexican University
- 2022
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Ingår i: Journal of International Business Education. - : NeilsonJournals Publishing. - 1649-4946 .- 2044-4575. ; 17, s. 211-228
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Tidskriftsartikel (refereegranskat)abstract
- This study analyses business students’ decision to use Excel or not to complete assignments in a finance course at a Mexican University, and the affect on exam performance. The study adds to current literature in that there is a lack of such research on finance students in developing nations. After quantitative data was collected, qualitative information was obtained via interviews with some of the students to understand more about their decisions. The quantitative data showed that there was no effect on student exam performance between using Excel or not in completing assignments, and completing all assignments, regardless of whether Excel was used or not, improved the students’ exam performance. The qualitative information showed that students had different responses to having a choice of using Excel, and different approaches to using it. The implications for Finance instructors in Mexico and other developing nations are discussed.
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| 4. |
- Hauff Carlsson, Jeanette, 1965, et al.
(författare)
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The influence of gender on the choice of education: the mediating effect of interest in statistics
- 2020
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Ingår i: Journal of International Education in Business. - 1649-4946 .- 2044-4575. ; 13:1, s. 87-105
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Tidskriftsartikel (refereegranskat)abstract
- The purpose of this paper is to verify the existence of a gender unbalance regarding choice of quantitatively oriented masters’ programs at a business school. The aim, further, is to analyze variables potentially affecting this unbalance: interest in quantitative matters, perceived competence regarding quantitative subjects and measures of quantitative knowledge.
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| 5. |
- Mavruk, Taylan, 1977
(författare)
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Do Men Outperform Women in Finance Classes?
- 2019
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Ingår i: Journal of International Business Education. - 1649-4946 .- 2044-4575. ; 14, s. 75-98
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Tidskriftsartikel (refereegranskat)abstract
- This paper examines the role of both student specific and course specific factors in academic success. A particular aim is to examine whether men outperform women in finance classes. The findings suggest that men, on average, underperform women when it comes to academic success, but the reverse is true regarding finance classes. One reason behind this finding is that finance courses are male dominated, whereas there is no gender dominance in the other subjects. The results suggest that directors need to aim at increasing the attractiveness of finance courses to women. A higher participation rate of women in finance classes will lead women to perform better in this field, as well as increase their overall interest in the finance profession. Over time this may in turn reduce the wage differences between men and women and reduce the well-known “glass ceiling” effect, which suggests that only the most competent women gain promotions in the finance industry.
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| 6. |
- Forray, J., et al.
(författare)
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Developing Worldview as a learning objective: A rubric for assessment of international travel programs
- 2009
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Ingår i: Journal of International Business Education. - 1649-4946. ; 4, s. 251-268
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Tidskriftsartikel (refereegranskat)abstract
- This paper presents the concept of worldview and its relevance to business programs, and offers an assessment rubric for evaluating the extent to which travel/study courses used to internationalize the business curriculum are successful at developing students' worldview. Results from a pilot application of the rubric for program-related assessment using papers from three "international practicum"; experiences are presented, and we note ways in which student essays reflect development of worldview as a learning outcome of the experience.
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