| 1. |
- Andersson, Helen, 1968-
(författare)
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Recontextualizing Swedish nationalism for commercial purposes : a multimodal analysis of a milk marketing event
- 2019
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Ingår i: Critical Discourse Studies. - : Routledge. - 1740-5904 .- 1740-5912. ; 16:5, s. 583-603
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Tidskriftsartikel (refereegranskat)abstract
- In this paper, I carry out an analysis of an event in Sweden called 'the spring turnout'. It is a traditional event where cows are allowed out into the fields after the winter. I show how it has been colonized by Arla Foods, the diary company which controls part of the milk production in Sweden and in many other countries. Of interest in this analysis is how Arla infuses the event, and its own marketing, with discourses about nature that are specifically Swedish and can be traced to the nation building of the nineteenth and twentieth centuries, used systematically as part of the social democratic project for equality and progress through a strong welfare system. The paper examines how Arla recontextualizes these discourses for commercial purposes. I show how such recontextualized discourses carry reassurances to Swedish people that this project is still intact despite huge social political changes in Swede over the past decades embracing neoliberalism, global capitalism and becoming one of the fastest deregulating countries in the world.
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| 2. |
- Barkho, Leon
(författare)
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The role of internal guidelines in shaping news narratives : ethnographic insights into the discursive rhetoric of Middle East reporting by the BBC and Al-Jazeera English
- 2011
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Ingår i: Critical Discourse Studies. - : Taylor & Francis. - 1740-5904 .- 1740-5912. ; 8:4, s. 297-309
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Tidskriftsartikel (refereegranskat)abstract
- Critical Discourse Analysis dwells at length with news stylebooks which mainly advise journalists on how certain words are to be written, policies on confused spelling or transliterating [c.f. Richardson, J. (2007). Analyzing newspapers: An approach from critical discourse analysis. Basingstoke: Palgrave], things with little bearing on issues of ideology, power, and dialogism. And if the ideological effects of the internal guidelines are acknowledged [c.f. van Dijk, T.A. (1988). News analysis: Case studies of international and national newsin the press. Hillsdale: Erlbaum and Cameron, D. (1996). Style policy and style politics: A neglected aspect of the language of the news. Media, Culture and Society, 18(2), 315–333], it is seldom backed by textual or ethnographic evidence. The paper attempts to fill in this gap in the literature by highlighting the role internal guidelines play in structuring and patterning the news discourse. It investigates, textually and ethnographically, the part internal guidelines assume in shaping the Middle East narratives of the BBC and Al-Jazeera English (AJE). In the investigation of their role, the paper relies heavily on interviews, observations and access to large portions of the contents of BBC and AJE's internal guidelines. The paper's ethnographic angle helps illustrate how the two news giants use their organizational power for the sake of disseminating and inculcating their ideology and viewpoints vis-à-vis the Middle East conflict. It shows that the way voices in news are represented is not wholly the work of the reporter in the field. Finally, the paper reveals that news institutions have different ways of interfering in how ideas and viewpoints are to be expressed both socially and discursively and how voices are to be ‘tamed’, with the internal guidelines as their main discursive and social tool.
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| 3. |
- Bauer, Simon, et al.
(författare)
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Gender equality in the name of the state: state feminism or femonationalism in civic orientation for newly arrived migrants in Sweden?
- 2023
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Ingår i: Critical Discourse Studies. - 1740-5904 .- 1740-5912.
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Tidskriftsartikel (refereegranskat)abstract
- This article contributes to ongoing discussions in the social sciences about how to interpret the incorporation of gender equality into integration policies – is it a form of state feminism or femonationalism? Drawing upon intersectionality, we analyse how gender equality is presented, discussed and negotiated in relation to ethnicity and nationality in Sweden. Methodologically, we employ a bifocal lens that combines (1) a quantitative investigation of representations of civic orientation programmes in Swedish policy documents and mainstream media, and (2) a qualitative analysis of ethnographic data collected in six civic orientation courses – three in English and three in Arabic – in three large municipalities. Such a two-pronged approach, which connects policy and media discourses with interactions in civic orientation classes, offers a granular picture of the complex and often ambivalent intersections of ethnicity and gender in relation to migration in Sweden. Ultimately, the co-optation of feminist values brings with it the risk of warping feminism into a trait of national/ethnic distinctiveness. Crucially, femonationalism is not the prerogative of far-right parties but is already becoming institutionalised, informing both mainstream media and educational practices in a feminist state like Sweden.
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| 4. |
- Bogren, Alexandra, 1976-
(författare)
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Studying social power in textual data : Combining tools for analyzing meaning and positioning
- 2010
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Ingår i: Critical Discourse Studies. - London : Routledge. - 1740-5904 .- 1740-5912. ; 7:1, s. 73-84
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Tidskriftsartikel (refereegranskat)abstract
- Texts are language excerpts produced from specific points of view; they communicate specific worldviews and values. This implies that social science research on power in texts can benefit from an analysis of the perspective from which a story is presented. Nevertheless, discussion of concrete tools for doing this at the level of practical analysis is less common. This article describes a set of tools for analyzing positioning at two different levels: the level of enunciation – which focuses on narrator and audience positions – and the level of utterance – which focuses on positions in stories. Moreover, addressing readers less familiar with discourse analysis and students new to discourse analysis, the article argues that combining tools for analyzing positioning with more general tools for analyzing meaning is advantageous because this allows for more detailed analysis of social power in texts and for more detailed description of the analytical process.
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| 5. |
- Burnett, Scott, 1978, et al.
(författare)
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A politics of reminding: Khoisan resurgence and environmental justice in South Africa’s Sarah Baartman district
- 2023
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Ingår i: Critical Discourse Studies. - : Informa UK Limited. - 1740-5904 .- 1740-5912. ; 20, s. 524-539
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Tidskriftsartikel (refereegranskat)abstract
- In the wake of colonial fragmentation and genocide, Indigenous ‘Khoisan resurgence’ movements in South Africa have mobilised subversive forms of authenticity, including heteroglossic and inventive translanguaging from fragments of Khoekhoegowab. In our analysis of video ethnographic texts produced in collaboration with the Gamtkwa Khoisan Council (GKC) in Hankey, the birthplace of Sarah Baartman, we explore how memory, language politics, and environmental activism are interwoven in acts of linguistic citizenship that constitute the ‘rememorying’ of a history that has remained persistently obscured. We argue that rememorying advances a politics of reminding which counters the Rainbow Nation’s institutionalised politics of forgetting, as well as anthropological accounts that consider Indigenous activist invocations of history as merely ‘therapeutic’. Through an engagement with the memory activism of the GKC, we identify how reconstructing word-histories, reliving historical traumas, retelling histories of sites of memory, seeing oneself mirrored in one’s ancestors, and the nexus of land, memory, and time form the basis for shared meaning-making, bringing impetus, focus, and intergenerational continuity to struggles for environmental and land justice.
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| 6. |
- Carpentier, Nico, et al.
(författare)
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On the Contingency of Death. A Discourse-Theoretical Perspective on the Construction of Death
- 2012
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Ingår i: Critical Discourse Studies. - 1740-5904 .- 1740-5912. ; 2:9, s. 99-116
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Tidskriftsartikel (refereegranskat)abstract
- Death is frequently seen as the ultimate manifestation of materiality. Without denying this materiality, this article will investigate the discursive character of death, and its contingent nature, through the lens of Laclau and Mouffe's (1985) discourse theory. First, the core elements of the (Western) discourse of death, such as end/cessation/termination, negativity, irreversibility, inescapability, and undesirability, in combination with life as death's constitutive outside, will be analysed, showing the specificity of this discourse of death. The contingency of death is argued further from a more genealogical stance, through the changes over time in the articulation of death and good death. Finally, the political nature of the discourse of death is illustrated by an analysis of end-of-life debates and the struggle between the hospice and the right to die social movements over the exact articulation of a good death. The article concludes by pointing to the necessary and constitutive failure of discourse to capture the materiality of death.
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| 7. |
- Chen, Ariel, 1987-, et al.
(författare)
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Connoting a neoliberal and entrepreneurial discourse of science through infographics and integrated design : the case of ‘functional’ healthy drinks
- 2022
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Ingår i: Critical Discourse Studies. - : Routledge. - 1740-5904 .- 1740-5912. ; 19:3, s. 290-308
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Tidskriftsartikel (refereegranskat)abstract
- Riding on the rising concern of public health and the growing neoliberal self-care agenda, the food market has witnessed a surge in ‘healthy’ food despite the criticism of this food does not help consumers eat more healthily. A growing interest in CriticalDiscourse Studies (CDS) is how food marketers colonise not only the food discourse but also the broader ideas and values such as health, politics, and environment. Contributing to this growing body of research, we look at one of the fastest-growing food trends, ‘functional drinks’, which claim to target physiological and psychological processes in the body, so that consumers can manage their health and performance. Company websites rely on forms of infographics to communicate how the products work. Adopting the notion of ‘integrated design’ from multimodal CDS, we show how these infographics, drawing on their affordancesare particularly useful in symbolising classifications and causalities which could not be accounted for in running texts. The paper argues that this is a way health and science converge with a neoliberal discourse of self-management and enterprise culture. Given the increased use of forms of integrated design incommunication, more critical discursive work is needed in this area.
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| 8. |
- Djonov, Emilia, et al.
(författare)
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Harnessing the potential of transmedia narratives for critical multimodal literacy
- 2021
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Ingår i: Critical Discourse Studies. - : Informa UK Limited. - 1740-5904 .- 1740-5912. ; 18, s. 349-367
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Tidskriftsartikel (refereegranskat)abstract
- Literary narratives are well recognised for their power to foster engagement with complex social themes. Transmedia narratives, which present the same story in different media, can help advance both critical multimodal discourse studies and multiliteracies pedagogies. To harness this potential, we need to develop methods for systematically relating media affordances to discourse-semantic patterns and the broad social themes these patterns construct in narratives, and ensure these methods build on the knowledge learners bring to the classroom. This article introduces a social semiotic method for analysing transmedia narratives and illustrates its ability to reflect the persuasive power of narrative and build on young children's critical multimodal awareness. This is achieved through a case study comprising data from three adaptations of the same award-winning narrative - animated film (Joyce, W. (Producer), Joyce, W., & Oldenburg, B. (Directors) (2011). The fantastic flying books of Mr Morris Lessmore [Motion Picture]. Moonbot Studios), interactive app (Moonbot Studios. (2011). The fantastic flying books of Mr Morris Lessmore (Version 1.4). [Mobile Application Software]), and traditional-format picture book (Joyce, W. (2012). The fantastic flying books of Mr Morris Lessmore. Illustrations by William Joyce and Joe Bluhm. Moonbot Books) - and mother-child interactions with the book and the app.
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| 9. |
- Ekström, Hugo, et al.
(författare)
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Saying `Criminality’, meaning ‘immigration’? : Proxy discourses and public implicatures in the normalisation of the politics of exclusion
- 2023
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Ingår i: Critical Discourse Studies. - London : Taylor & Francis Group. - 1740-5904 .- 1740-5912.
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Tidskriftsartikel (refereegranskat)abstract
- This article explores political discourse in the context of an online-mediated 2021 rapprochement between Swedish ‘mainstream’ and far-right parties paving the way for their eventual 2022 electoral success and later joint government coalition. The article analyses specifically how the above political accord on the Swedish right – often seen as breaking the long-term cordon sanitaire around Sweden’s far right – would be legitimised via discourses that carried significant elaboration and deepening of the ‘criminality’ and ‘immigration’ connection later recontextualised into the broader Swedish public discourse and public imagination. Using social media analytics and qualitative, critical discourse analysis, we explore in depth a ‘discursive shift’ wherein the focus on criminality would become a key ‘proxy discourse’, i.e., a public-wide implicature, which, while referring to and debating a potentially genuine social issue would be strategically instrumentalised to effectively pre-legitimise ‘moral panics’ around immigration and cultural diversity. The analysis highlights that the emergence as well as the later recontextualisation of the ‘proxy discourse’ in question – implicitly suggesting that criminality, immigration, and cultural diversity are ‘somehow’ inherently connected – not only supported the political mainstreaming of the Swedish far-right’s anti-immigration stance but also normalised the wider tenets of illiberal, nativist ‘politics of exclusion’.
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| 10. |
- Elmadagli, Cansu, 1992-, et al.
(författare)
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The gains and losses of identity politics : the case of a social media social justice movement called stylelikeU
- 2023
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Ingår i: Critical Discourse Studies. - : Routledge. - 1740-5904 .- 1740-5912. ; 20:4, s. 415-435
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Tidskriftsartikel (refereegranskat)abstract
- StyleLikeU is a hugely successful online social media platform that presents itself as a social justice movement related to body acceptance. Presenting moving personal stories, it offers a site for what it calls 'diverse individuals' to share their experiences as part of promoting individual self-acceptance in the face of a world that prioritizes one kind of body over another, which take the form of ableism, racism, sexism, homophobia, transphobia, ageism, sizeism and prejudice against disfigurement. Drawing out the discursive script carried across the platform, we show how, beneath the rhetoric of progressiveness, social justice becomes a kind of personal therapy, related to empowerment and transformation, which erases actual differences in personal circumstances and the very forces of injustice. We place StyleLikeU into broader scholarly concerns about the neoliberal colonization of identity politics, diversity and intersectionality in institutions and in branding, drawing attention to how this can form one part of what are now presented as social justice movements.
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