| 1. |
- Dahlen, Micael
(författare)
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Returning to the website : an empirical study of advertising effectiveness and web visitor experience
- 2005
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Ingår i: International Journal of Internet Marketing and Advertising. - : Inderscience Enterprises Ltd. - 1741-8100 .- 1477-5212. ; 2:4, s. 307-320
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Tidskriftsartikel (refereegranskat)abstract
- Website visits have been shown to have positive effects on brand attitude and loyalty. This paper investigates the consequences of repeat visits to websites. It reports on a large empirical study that sheds light on the differences between experienced and new website visitors and between visitors with different levels of web usage experience. The study investigates the time and activity visitors spend on the website, their attitudes towards the site and the brand, and how visitors are affected by the website in their attitude towards the brand. The study adds to our understanding of the effects of loyalty and experience in general and of the developing field of web usage experience in particular. The results include several findings with important implications for web marketers.
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| 2. |
- Helmefalk, Miralem, et al.
(författare)
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Gamification in a servicescape context : a conceptual framework
- 2019
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Ingår i: International Journal of Internet Marketing and Advertising. - : InderScience Publishers. - 1477-5212 .- 1741-8100. ; 13:1, s. 22-46
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Tidskriftsartikel (refereegranskat)abstract
- While gamification has gained in popularity across different research domains, there is still scarce knowledge on gamification in a servicescape context. The little research that exists in this field does not point in any clear direction. However, further investigation of gamification can provide researchers and practitioners with opportunities to further understand, embed and implement gamification into their marketing activities. To solve these issues, this research reviews contemporary servicescape and gamification literature and conceptualises a framework showing how gamification and its mechanics are linked to the concept of servicescapes and its marketing outcomes. This review highlights gamified mechanics in servicescapes as visible, non-visible and platform dependent. These are shown to influence cognitive and affective responses such as engagement, motion, flow and emotions, which subsequently have impact on long and short-term marketing outcomes. Theoretical and managerial implications are also discussed.
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| 3. |
- Stjernholm, Emil
(författare)
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The European Union Celebrates Culture : The Case of The European Parliament LUX Prize
- 2016
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Ingår i: Studies in European Cinema. - : Informa UK Limited. - 1741-1548 .- 2040-0594. ; 13:1, s. 19-31
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Tidskriftsartikel (refereegranskat)abstract
- In recent years, there has been an upsurge of pan-European institutions, both from within the European Union and outside it, aiming to support European cinema. This article questions what it means to be a ‘European film institution’ in the contemporary film industry at a time when economic, political and cultural turmoil in the wake of the financial crisis affects this identity. The institution studied, the European Parliament LUX Prize, raises questions concerning the role of cultural support mechanisms in the European film industry, the value and the meaning of a shared European culture, and the film medium’s role in the building of a European identity. This article argues that pan-European film initiatives such as the LUX Prize have emerged as a quite distinct space where the negotiation of European cinema and European identities is particularly salient.
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